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A television station channel column performance evaluation method and device

A performance evaluation, TV station technology, applied in TV, electrical components, data processing applications, etc., can solve problems such as single analysis dimension and inaccurate TV channel column performance evaluation.

Active Publication Date: 2019-05-28
CHINA CENTRAL TELEVISION
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] The column performance evaluation of TV channels is not accurate, and the analysis dimension is relatively single

Method used

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  • A television station channel column performance evaluation method and device
  • A television station channel column performance evaluation method and device
  • A television station channel column performance evaluation method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0024] The embodiment of the present application provides a method for evaluating the performance of TV station channel columns, which will be described below.

[0025] figure 1 It shows a schematic flow chart of the implementation of the method for evaluating the performance of TV station channels and columns in the embodiment of the present application. As shown in the figure, the method may include the following steps:

[0026] Step 101, determine TV station program viewing data;

[0027] Step 102, determining the user's viewing behavior change according to the program viewing data;

[0028] Step 103: Evaluate the column performance of the channel according to the changes in the user's viewing behavior and the channel broadcast list.

[0029] Using the method for evaluating the performance of TV station channel columns provided in the embodiment of this application, and using multi-dimensional comprehensive evaluation of TV station columns, can scientifically, accurately,...

Embodiment 2

[0062] Based on the same inventive concept, the embodiment of the present application provides a TV station channel program performance evaluation device. The principle of solving technical problems is similar to the TV station channel program performance evaluation method, and the repetition will not be repeated.

[0063] image 3 It shows a schematic structural diagram of a TV station channel column performance evaluation device in the embodiment of the present application. As shown in the figure, the device includes:

[0064] The first determination module 301 is used to determine the program viewing data of the TV station;

[0065] The second determination module 302 is configured to determine the change of the user's viewing behavior according to the program viewing data;

[0066] The evaluation module 303 is configured to evaluate the column performance of the channel according to the change of the user's viewing behavior and the channel play list.

[0067] Using the T...

Embodiment 3

[0085] In the embodiment of the present application, the performance evaluation of the channel column of CCTV is taken as an example to describe in detail.

[0086] 1. The ratings performance of the program and the ranking of the star channel at the same time

[0087] The ratings performance of a program can be evaluated from its average ratings, audience size, market share, and comparison with satellite TV stations in the same period. The average audience rating is the absolute audience rating. The size of the audience can effectively reflect the long-term popularity of the program. The market share is the ratio of the number of people watching a certain channel (program) to half of all the people watching TV at that time. The larger the value, the more the The stronger the market competitiveness of the channel (program) in this time period. The ranking in the same period of satellite TV stations can reflect the relative recognition of its columns nationwide. Based on the a...

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Abstract

The invention provides a television station channel column performance evaluation method and device. The method comprises the steps of determining television station program viewing data; Determiningthe viewing behavior change of the user according to the program viewing data; And evaluating the column performance of the channel according to the viewing behavior change of the user and the channelbroadcast list. By adopting the scheme provided by the invention, the column of the television station can be subjected to data statistical analysis, the column can be comprehensively evaluated frommultiple dimensions, the comprehensive information of the column can be quickly and effectively displayed, and a management basis and decision data support are provided for a column manager of a channel.

Description

technical field [0001] The present application relates to the technical field of broadcasting and television, and in particular, relates to a method and device for evaluating the performance of a channel column of a television station. Background technique [0002] At present, there is no scientific and effective evaluation method for the evaluation of a certain column of a TV station channel. Most of the evaluation methods are based on audience subjective answers such as audience questionnaire surveys, or based on very simple audience survey statistics. There are two big problems with this: [0003] 1. The sample size of the audience questionnaire is limited, the sample structure is quite different from the national TV audience structure, and the credibility of the evaluation is low. [0004] 2. The analysis dimension of the evaluation is extremely simple, and it is mainly measured by a single ratings standard. Therefore, although the decision-making layer of the TV stati...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N17/00H04N21/258H04N21/442G06Q10/06
Inventor 刘志忠李伟男李宾董堃郭书姜勇岗
Owner CHINA CENTRAL TELEVISION
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