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User portrait obtaining method and device and user demand obtaining method and device

An acquisition method and technology of user needs, applied in the Internet field, can solve problems such as inability to accurately and reliably locate user portraits, affect product recommendation and the accuracy of personalized product customization, etc., to improve user experience, save user time, and ensure accuracy. sexual effect

Inactive Publication Date: 2019-08-09
宜信博诚保险销售服务(北京)有限公司 +1
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In view of this, the embodiment of the present application provides a method and device for obtaining user portraits and a method and device for obtaining user needs, which can solve the problem of inability to accurately and reliably locate user portraits in the prior art, which affects product recommendation and personality. The accuracy of product customization

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  • User portrait obtaining method and device and user demand obtaining method and device
  • User portrait obtaining method and device and user demand obtaining method and device
  • User portrait obtaining method and device and user demand obtaining method and device

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Embodiment Construction

[0043] In order to enable those skilled in the art to better understand the solution of the present application, the technical solution in the embodiment of the application will be clearly and completely described below in conjunction with the accompanying drawings in the embodiment of the application. Obviously, the described embodiment is only It is a part of the embodiments of this application, not all of them. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the scope of protection of this application.

[0044] It should be understood that in this application, "at least one (item)" means one or more, and "multiple" means two or more. "And / or" is used to describe the association relationship of associated objects, indicating that there can be three types of relationships, for example, "A and / or B" can mean: only A exists, only B exists, and A and B exist at the same...

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Abstract

The embodiment of the invention discloses a user portrait obtaining method and device and a user demand obtaining method and device. The user portrait obtaining method comprises the steps of obtaininga first type of answers of a target user to a first type of preset questions; calling a database corresponding to the basic data item, and determining basic data corresponding to the basic data itemby utilizing the first type of answers and the called database; and determining a user portrait of the target user according to the basic data. According to the embodiment of the invention, more detail information about the target user can be obtained, the result is objective and rigorous, the user portrait of the target user can be accurately described, accurate positioning of the user demand canbe realized based on the user portrait, and the accuracy of product recommendation and personalized product customization is ensured.

Description

technical field [0001] The present application relates to the field of Internet technologies, and in particular to a method and device for obtaining user portraits and a method and device for obtaining user needs. Background technique [0002] User portrait is a tagged user model abstracted based on information such as the user's social attributes, living habits, and consumption behavior. In the industry, companies or dealers generally determine the user's needs for the products they provide based on the user portrait, that is, position the user's needs, and then make accurate product recommendations or personalized products for users based on the obtained user needs custom made. [0003] At present, the basic data of users is generally collected by means of questionnaire survey, and the user profile is determined according to the answers of users to various questions in the questionnaire survey. However, in order to ensure the comprehensive acquisition of basic user data ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/2457G06Q30/02G06Q30/06
CPCG06F16/2457G06Q30/0203G06Q30/0631
Inventor 孟繁锦
Owner 宜信博诚保险销售服务(北京)有限公司
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