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Information pushing method, information pushing device and computer readable storage medium

An information push and target technology, applied in the computer field, can solve problems such as high potential user loss, and achieve the effect of improving accuracy

Pending Publication Date: 2019-10-18
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Through previous data analysis, there are still a large number of users who browse, follow, and add purchases after canceling orders, but no transactions are formed in the end, resulting in the loss of a large number of high-potential users

Method used

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  • Information pushing method, information pushing device and computer readable storage medium
  • Information pushing method, information pushing device and computer readable storage medium
  • Information pushing method, information pushing device and computer readable storage medium

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Embodiment Construction

[0033] The following will clearly and completely describe the technical solutions in the embodiments of the present disclosure with reference to the accompanying drawings in the embodiments of the present disclosure. Apparently, the described embodiments are only some of the embodiments of the present disclosure, not all of them. The following description of at least one exemplary embodiment is merely illustrative in nature and in no way intended as any limitation of the disclosure, its application or uses. Based on the embodiments in the present disclosure, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present disclosure.

[0034] The inventor tries to improve the conversion rate of orders from a new perspective. The inventor conducted in-depth research and analysis based on different reasons for user cancellations, different cancellation times, different browsing and clicking behaviors ...

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Abstract

The invention provides an information pushing method, an information pushing device and a computer readable storage medium, and relates to the technical field of computers. The information pushing method comprises the steps of extracting behavior data and behavior time data of a user about a target of canceling an order after the order is placed; processing the behavior data and the behavior timedata by using a deep learning neural network so as to predict whether the user will purchase a target back or not; and pushing related information of the target to the user under the condition of predicting that the user does not purchase the target back. According to the method and the device, the user who cancels the order non-repurchase target after ordering can be accurately predicted in realtime, and the accuracy of information pushing is improved, so that the user repurchase conversion rate is improved while the information pushing cost is saved.

Description

technical field [0001] The present disclosure relates to the field of computer technology, and in particular to an information push method, device, and computer-readable storage medium. Background technique [0002] At present, there are a large number of users on the e-commerce platform who actively or automatically cancel the order after placing the order. Through previous data analysis, there are still a large number of users who browse, follow, and add purchases after canceling orders, but no transactions are formed in the end, resulting in the loss of a large number of high-potential users. [0003] Based on this phenomenon, how to predict users with high purchase intentions and who are about to lose, and how to push retrievable information in a real-time and intelligent way to improve the conversion rate of user repurchase is an urgent problem to be solved. Contents of the invention [0004] The technical problem solved by this disclosure is how to accurately predic...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06
CPCG06Q30/0631G06Q30/0633G06F16/9535
Inventor 王宣懿孙中伟张子良张中凯刘欢关植元王晶
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD
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