The invention discloses a method and device for pushing membership cards, belonging to the technical field of internet. The method comprises the following steps: obtaining user identifiers and public social network entity identifiers in a transfer process of a first value; based on the public social network entity identifiers, obtaining virtual membership cards corresponding to the public social network entity identifiers from the correspondence between a prestored public social network entity identifier and the virtual membership cards; and pushing the virtual membership cards to users corresponding to the user identifiers. According to the method and device disclosed by the invention, the user identifiers and the public social network entity identifiers in the transfer process of the first value are obtained, the virtual membership cards corresponding to the social network entity identifiers are obtained, and the virtual membership cards are further sent to the users who carry out value transfer. During the process, no entity membership card needs to be sent by post, so that the push cost can be saved; and in addition, the users who carry out value transfer are considered as push objects, and thus the push mode can be more targeted.