Method, device and electronic equipment for charging value-added services

Abstract

The embodiment of the present invention discloses a method, device and electronic equipment for charging value-added services, relates to the charging technology of value-added services, and can reduce the push cost of value-added services. The method includes: parsing and obtaining the feature information included in the received value-added service charging request, querying to obtain the charging value-added service set mapped to the acquired feature information; sequentially extracting each value-added service in the charging value-added service set, and calculating for each The expected charges per thousand value-added service presentations of a value-added service; the calculated charges per thousand value-added service presentations are arranged in descending order to obtain the value-added service sorting sequence; according to the preset charging formula, sequentially Calculate the intermediate bidding price of each value-added service in the value-added service sorting sequence; calculate the charging of the corresponding value-added service based on the expected charging of the value-added service per thousand value-added service presentations and the intermediate bidding price. The invention is suitable for charging value-added services.

Description

technical field [0001] The invention relates to a value-added service charging technology, in particular to a method, device and electronic equipment for charging a value-added service. Background technique [0002] With the continuous development of computer communication and Internet technology, electronic devices such as smart mobile phones, personal digital assistants, palmtop computers, and notebook computers have been more and more widely used. Many value-added service operators have seen business opportunities in launching value-added services based on electronic equipment. High delivery efficiency and other characteristics. [0003] The current value-added service platform can charge different types of value-added services based on various charging types. Among them, the charging types include: charging per thousand impressions (CPM, Cost-Per-Mille) , The method of charging according to each click (CPC, Cost-Per-Click), the method of charging according to each inst...

AI Technical Summary

Problems solved by technology

[0016] In view of this, the embodiments of the present invention provide a method, device and electronic equipment for charging value-added services, which can effectively reduce the push cost of value-added services, increase the return on investment of value-added service operators, and solve the existing problems In the value-added service billing method, a large number of testing is required for valuation, resulting in high cost of value-added service delivery and low return on investment for value-added service operators

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