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Information pushing method and device

A technology for information push and information restriction, applied in the field of information processing, can solve problems such as waste of resources, and achieve the effect of avoiding waste and reducing the cost of information push

Pending Publication Date: 2021-12-07
BEIJING WODONG TIANJUN INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In the process of implementing this application, the inventor found that each scenario runs a set of implementation schemes of similar models, which wastes resources due to the repeated development of functional modules

Method used

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  • Information pushing method and device
  • Information pushing method and device
  • Information pushing method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0043] see figure 1 , figure 1 It is a schematic diagram of the information push process in Embodiment 1 of the present application. The specific steps are:

[0044] Step 101, acquire source item pool.

[0045] The source item pool here is equivalent to a seed item, which is used to find more similar items through these items.

[0046] In this step, the source item pool is obtained, including:

[0047] Get the source item pool for direct upload;

[0048] Or, select an item that matches the configured parameters from the platform item pool, and generate a source item pool.

[0049] That is to say, in the embodiment of this application, the source item pool directly uploaded by the user can be used, or a configuration page can be provided, and the user can configure parameters, such as item attributes, time of listing, item name, etc.; generate target items according to the configured parameters pool.

[0050] Step 102, acquiring a target item pool matching the configured...

Embodiment 2

[0089] In the first embodiment, the realization of determining items similar to items in the source item pool in the target item pool and generating a similar item pool is as follows:

[0090] see figure 2 , figure 2 It is a schematic flowchart of determining items similar to items in the source item pool in the target item pool in Embodiment 2 of the present application. The specific steps are:

[0091] Step 201, select the first item in the source item pool.

[0092] The first item here is any item in the source item pool.

[0093] Step 202, select a second item in the target item pool.

[0094] The second item here is any item in the target item pool.

[0095] Step 203, determining the attribute similarity between the first item and the second item.

[0096] The similarity is calculated according to the Jaccard similarity, the total number of items in the platform item pool and the number of platform items with attributes in the attribute intersection of the first i...

Embodiment 3

[0122] In the first embodiment, the realization of determining items similar to items in the source item pool in the target item pool and generating a similar item pool is as follows:

[0123] see Figure 4 , Figure 4 It is a schematic flowchart of determining items similar to items in the source item pool in the target item pool in Embodiment 3 of the present application. The specific steps are:

[0124] Step 401, select a third item in the source item pool, and obtain the title vector of the third item.

[0125] The third item is any item in the source item pool.

[0126] Step 402, select a fourth item in the target item pool, and obtain a title vector of the fourth item.

[0127] The fourth item is any item in the target item pool.

[0128] In the embodiment of the present application, the title vector of the title is obtained through a preset word vector model.

[0129] When there are multiple word vector models to be selected, in the embodiment of the present appli...

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Abstract

The invention provides an information pushing method and device. The method comprises the following steps of acquiring a source article pool; obtaining a target article pool matched with the configured scene limitation information and similar article range limitation information; determining articles similar to the articles in the source article pool in the target article pool, and generating a similar article pool; and pushing the articles in the similar article pool. According to the method, the information pushing cost can be reduced, and resource waste is avoided.

Description

technical field [0001] The present invention relates to the technical field of information processing, in particular to an information pushing method and device. Background technique [0002] Nowadays, there are more and more types of items in the e-commerce industry. It is a common scenario requirement in the e-commerce industry to mine the relationship between items for a large number of items. The mining of similar items is a very common function in various application scenarios. Common scenarios such as recommendation Recall, item pool expansion, event selection, item pool migration, new product label marking, etc. [0003] We currently run a set of similarity models for each scene to obtain similarities to items. [0004] In the process of implementing the present application, the inventor found that each scenario runs a set of implementation schemes of similar models, which wastes resources due to repeated development of functional modules. Contents of the invention...

Claims

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Application Information

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IPC IPC(8): G06Q30/06G06Q30/02G06F16/9535G06F16/9536G06K9/62
CPCG06Q30/0631G06Q30/0271G06Q30/0277G06F16/9535G06F16/9536G06F18/23213G06F18/22
Inventor 王蒙李建星史晓斌
Owner BEIJING WODONG TIANJUN INFORMATION TECH CO LTD
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