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Information pushing method and device

An information push and to-be-pushed technology, applied in the Internet field, can solve the problems of high cost, low information conversion rate, poor information push effect, etc., and achieve the effect of improving accuracy, strong pertinence, and improving information conversion rate.

Inactive Publication Date: 2017-05-31
BEIJING XIAOMI MOBILE SOFTWARE CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] However, at present, when information pushers push information, they usually randomly select a large number of users to push information, and the push method has a certain degree of blindness
This method of blindly pushing information to a large number of users usually leads to the fact that the push information received by some users does not meet the needs of users themselves, and there are problems of poor information push effect, high cost, and low information conversion rate.

Method used

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  • Information pushing method and device
  • Information pushing method and device

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Embodiment Construction

[0068] In order to make the object, technical solution and advantages of the present invention clearer, the implementation manner of the present invention will be further described in detail below in conjunction with the accompanying drawings.

[0069] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatuses and methods consistent with aspects of the present disclosure as recited in the appended claims.

[0070] figure 1 is a flowchart of an information push method shown according to an exemplary embodiment, such as figure 1 As shown, the meth...

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Abstract

The invention provides an information pushing method and device and belongs to the field of internet. The information pushing method comprises the steps that signal generators matched with terminals are determined respectively, and user behavior track information corresponding to the terminals are respectively generated; pushing information is sent according to the user behavior track information corresponding to the terminals. The user behavior track information corresponding to the terminals is generated according to description information of the signal generators matched with the terminals, and the generated user behavior track information is high in accuracy. Furthermore, the pushing information is sent according to the generated user behavior track information, information pushing has very strong pertinence, the matching degree of the information to be pushed and information actually needed by a user is improved, the number of the terminals needing to perform information pushing is effectively decreased, the information pushing cost is reduced, and the information conversion rate is improved.

Description

technical field [0001] The present disclosure relates to the technical field of the Internet, and in particular to an information push method and device. Background technique [0002] With the development of Internet technology, the amount of information in the network is also increasing. In order to facilitate users to quickly obtain the latest information from the massive amount of information, generally, information pushers such as the network or media can actively The method of pushing pushes various information to users. [0003] However, at present, when information pushers push information, they usually randomly select a large number of users to push information, and the push method has a certain degree of blindness. This method of blindly pushing information to a large number of users usually leads to the fact that the push information received by some users does not meet the needs of the users themselves, and there are problems such as poor information push effect,...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
Inventor 欧阳辰栾涛王晓鹏
Owner BEIJING XIAOMI MOBILE SOFTWARE CO LTD
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