Recommendation information pushing method and device

A technology for recommending information and pushing requests, which is applied in the computer field and can solve problems such as failure to deliver advertisements, long advertising period, and increased supplier costs, so as to improve the efficiency of information push and reduce the cost of information push

Pending Publication Date: 2021-05-07
政采云有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] This common DSP advertising delivery system is aimed at purchasers covering the whole country. The advertising cycle is long and cannot accurately reach target users. It adopts a "broadcast" method for all purchasers and is not targeted. Placement, which greatly increases the cost of the supplier in terms of advertising

Method used

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  • Recommendation information pushing method and device
  • Recommendation information pushing method and device
  • Recommendation information pushing method and device

Examples

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Embodiment Construction

[0064] In the following description, numerous specific details are set forth in order to provide a thorough understanding of this specification. However, this specification can be implemented in many other ways different from those described herein, and those skilled in the art can make similar promotions without departing from the connotation of this specification. Therefore, this specification is not limited by the specific implementation disclosed below.

[0065] The terminology used in one or more embodiments of this specification is for the purpose of describing a particular embodiment only and is not intended to limit the one or more embodiments of this specification. As used in the specification or embodiments and the appended claims, the singular forms "a," "the," and "the" are intended to include the plural forms as well, unless the context clearly dictates otherwise. It will also be understood that the term "and / or" as used in this specification in one or more embodi...

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Abstract

The invention provides a recommendation information pushing method and device. The recommendation information pushing method comprises the steps of obtaining historical service data corresponding to a target service provider in historical service data of a service platform; determining selection intention degrees of at least two users for the target object according to the historical service data; determining selection potentials of the at least two users according to historical selection data of the at least two users on the service platform in the historical service data; pushing recommendation information related to the target object to a target user, wherein the target user is the user with the selection intention degree higher than a preset threshold value and the selection potential meeting a preset condition in the at least two users. According to the recommendation information pushing method provided by the embodiment of the invention, the recommendation information related to the target object is pushed to the user with high selection intention for the target object, the pushing is more targeted, the information pushing cost is reduced, and the information pushing benefit is improved.

Description

technical field [0001] This specification relates to the field of computer technology, and in particular, to a method and apparatus for pushing recommendation information, a computing device, and a computer-readable storage medium. Background technique [0002] Now the common advertising demand-side platform (DSP, Demand-Side Platform) delivery system first crawls the current Uniform Resource Locator (URL, Uniform Resource Locator) where the advertising space in the ad request is located, and performs word segmentation processing, Obtain the vocabulary of the current URL correspondence table; Calculate the word vector of the vocabulary corresponding to the current URL; Obtain the theme vector of the current URL according to the word vector and the trained theme model; According to the theme vector and the trained text classification model Obtain the classification label of the current URL; match the targeting condition and the label classification in the advertisement librar...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0255G06Q30/0261
Inventor 郑梦萍
Owner 政采云有限公司
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