Product competition relation network analysis method and system

A technology of relationship network and analysis method, which is applied in the field of product competition relationship network analysis, can solve the problems of low reliability of marketing strategies, and achieve the effect of low manpower and financial resources and high reliability

Active Publication Date: 2019-11-12
HEFEI UNIV OF TECH
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0006] Aiming at the deficiencies of the prior art, the present invention provides a method and system for network analysis of product competition relationship, which solves the technical problem of low reliability of marketing strategies formulated through traditional research methods

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  • Product competition relation network analysis method and system
  • Product competition relation network analysis method and system
  • Product competition relation network analysis method and system

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Embodiment Construction

[0061] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention are clearly and completely described. Obviously, the described embodiments are part of the embodiments of the present invention, not all of them. example. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0062] The embodiment of the present application solves the problem of low reliability of marketing strategies formulated through traditional research methods by providing a network analysis method and system for product competition relationships, and realizes timely acquisition of product review data, and formulates time-sensitive, Reliable marketing strategy.

[0063] The technical solution in the embodiment of the present appli...

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Abstract

The invention provides a product competition relation network analysis method and system, and relates to the technical field of data processing. The method comprises the steps of obtaining original product comment data in the Internet, then preprocessing the original product comment data to obtain product comment data, then performing a series of processing based on the product comment data to obtain a competitive network diagram, and then analyzing a competitive relationship between products through the competitive network diagram to formulate a marketing strategy. Compared with a traditionalinvestigation mode, the marketing strategy is formulated based on the original product comment data in the Internet with high timeliness and large sample capacity, so that the formulated marketing strategy is high in reliability. Meanwhile, the marketing strategy is formulated through the original product comment data in the Internet, and compared with a traditional marketing strategy formulatedby using traditional market research methods such as questionnaires, expert interviews or brain storms, the manpower and financial costs are lower.

Description

technical field [0001] The invention relates to the technical field of data processing, in particular to a method and system for network analysis of product competition relations. Background technique [0002] The marketing strategy is that the enterprise takes customer needs as the starting point, obtains information on customer demand and purchasing power, and the expectations of the business community based on experience, and organizes various business activities in a planned way. [0003] At present, traditional market research methods such as questionnaires, expert interviews or brainstorming are generally used in the market to obtain the comparative relationship between product attributes and overall satisfaction, so as to identify competitors and formulate marketing strategies. [0004] However, traditional research takes a long time, resulting in lagging product information, and marketing strategies formulated with lagging product information have low reliability. ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F16/951G06F16/33G06F16/35G06F17/27
CPCG06Q30/0201G06F16/951G06F16/3344G06F16/35
Inventor 李佳楠石玉柱方钊彭张林陆效农裴子瑶周鹏刘雨柔
Owner HEFEI UNIV OF TECH
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