Product competition relation network analysis method and system

Abstract

The invention provides a product competition relation network analysis method and system, and relates to the technical field of data processing. The method comprises the steps of obtaining original product comment data in the Internet, then preprocessing the original product comment data to obtain product comment data, then performing a series of processing based on the product comment data to obtain a competitive network diagram, and then analyzing a competitive relationship between products through the competitive network diagram to formulate a marketing strategy. Compared with a traditionalinvestigation mode, the marketing strategy is formulated based on the original product comment data in the Internet with high timeliness and large sample capacity, so that the formulated marketing strategy is high in reliability. Meanwhile, the marketing strategy is formulated through the original product comment data in the Internet, and compared with a traditional marketing strategy formulatedby using traditional market research methods such as questionnaires, expert interviews or brain storms, the manpower and financial costs are lower.

Description

technical field [0001] The invention relates to the technical field of data processing, in particular to a method and system for network analysis of product competition relations. Background technique [0002] The marketing strategy is that the enterprise takes customer needs as the starting point, obtains information on customer demand and purchasing power, and the expectations of the business community based on experience, and organizes various business activities in a planned way. [0003] At present, traditional market research methods such as questionnaires, expert interviews or brainstorming are generally used in the market to obtain the comparative relationship between product attributes and overall satisfaction, so as to identify competitors and formulate marketing strategies. [0004] However, traditional research takes a long time, resulting in lagging product information, and marketing strategies formulated with lagging product information have low reliability. ...

AI Technical Summary

Problems solved by technology

[0006] Aiming at the deficiencies of the prior art, the present invention provides a method and system for network analysis of product competition relationship, which solves the technical problem of low reliability of marketing strategies formulated through traditional research methods

Images