TruCast is a method for management, by way of gathering, storing, analyzing, tracking, sorting, determining the relevance of, visualizing, and responding to all available
consumer generated media. Some examples of
consumer generated media include web logs or “blogs”,
mobile phone blogs or “mo-blogs”, forums, electronic discussion messages, Usenet, message boards, BBS emulating services, product review and discussion web sites, online retail sites that support customer comments, social networks, media repositories, and digital libraries. Any web hosted
system for the persistent public storage of human commentary is a potential target for this method. The
system is comprised of a coordinated
software and hardware
system designed to perform management, collection, storage, analysis,
workflow,
visualization, and response tasks upon this media. This system permits a
unified interface to manage, target, and accelerate interactions within this space, facilitating public relations, marketing, advertising,
consumer outreach, political debate, and other
modes of directed discourse.