The invention relates to a subversive innovative design-oriented product scene construction method, which comprises the following steps of: 1, constructing a product scene for an existing product, and extracting related scene elements from demand resources in a
product function implementation process and external influences generated in
product function implementation through input-output analysis of a
product function flow, establishing a scene element extraction process based on function input and output flow analysis; 2, associating a subversive innovation type, a scene element extraction process,
product system ideality and
user satisfaction parameters, establishing a scene evolution framework based on subversive innovation, reconstructing scene elements through the
user satisfaction parameters, and generating a directional evolution scene; and 3, training a logic regression model by using the case data, establishing a scene destructive evaluation
index system based on the value cooperation network, performing subversive feasibility evaluation on the generated scene by performing related index assignment on the generated scene, and screening a high-potential subversive opportunity scene. The accuracy and efficiency of design
decision making are improved.