An advertisement screen management system comprises an advertisement screen, a screen terminal broadcast control management subsystem, a back-end server, an advertisement screen media main client management subsystem and an advertisement screen operation management subsystem. The invention relates to a screen end broadcast control management subsystem, which is used for acquiring downloaded content, playing advertisement according to time length ratio, and collecting screen end data of advertisement screen at the same time. A back-end server for connecting each subsystem to each other and storing data; The advertisement screen media master client management subsystem is used for the media master to manage the advertisement screen equipment, manage the advertisement content, manage the playlist and scheduling, and sell the advertisement screen time period. The advertisement screen operation management subsystem is used for the operators to manage the advertisement screen equipment, manage the advertisement content, review the advertisement content, and manage the playlist and manage the scheduling. Advertising screen media master client management subsystem includes: equipment management module, advertising content management module, trading market management module, broadcast control management module, screen statistics module, revenue statistics module.