Advertising method and device, and advertisement playing end

A technology for advertising playback and advertising, applied in advertising, marketing, etc., can solve problems such as long update cycle, incommunication of resources and data, and inability to achieve simultaneous delivery

Inactive Publication Date: 2019-12-03
SHENZHEN QINLIN TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

At present, the advertising machine is operated offline and updated through a USB flash drive. There are problems such as long update cycle and inability to control in time.
Usually, there are different operators for online advertisements and advertising machines, and these operators fight independently, and the resources and data cannot communicate with each other.
Therefore, the advertising resources of the current online advertisements and advertising machines are separated from each other, and cannot be delivered at the same time, and the overall scheduling of advertisements cannot be realized

Method used

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  • Advertising method and device, and advertisement playing end
  • Advertising method and device, and advertisement playing end
  • Advertising method and device, and advertisement playing end

Examples

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Embodiment Construction

[0053] The technical solutions of the present invention will be clearly and completely described below in conjunction with the embodiments. Apparently, the described embodiments are part of the embodiments of the present invention, not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0054] In order to ensure information security, the existing advertising machines are operated offline and updated through a USB flash drive. There are problems such as long update cycle and inability to control in time. Online advertising refers to advertisements promoted through small programs such as WeChat and Alipay; due to the limitations of advertising machines, online advertising and advertising machines cannot achieve unified regulation, unified scheduling, and unified management. Based on this, the present inventi...

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Abstract

The invention provides an advertising method and a device, and an advertisement playing end, which are used for advertising to an offline advertisement playing end and an online advertisement playingend, and the method comprises the following steps: receiving an advertising request and corresponding advertisement materials sent by the offline advertisement playing end or the online advertisementplaying end; performing overall scheduling according to the advertising request, and generating an offline scheduling list and an online scheduling list; and sending the offline scheduling list and the advertisement materials corresponding to the offline scheduling list to an offline advertisement playing end, and sending the online scheduling list and the advertisement materials corresponding tothe online scheduling list to an online advertisement playing end. According to the method, unified overall scheduling of online advertisement and offline advertisement playing terminals can be realized.

Description

technical field [0001] The present invention relates to the technical field of advertisement delivery, in particular to an advertisement delivery method, device and advertisement playback terminal. Background technique [0002] Today, advertising includes online advertising and advertising machines. Online advertising refers to the advertising system used for Mini Programs. The advertising machine refers to the advertising machine installed in the residential area and office building. At present, the advertising machine is operated offline and updated through a USB flash drive. There are problems such as a long update cycle and inability to adjust in time. Usually, there are different operators for online advertisements and advertising machines, and these operators fight independently, and resources and data cannot communicate with each other. Therefore, the advertising resources of the current online advertisement and the advertising machine are separated from each other...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0272G06Q30/0276
Inventor 苏煦烽
Owner SHENZHEN QINLIN TECH
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