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Cheating flow identification method and system applied to API advertisements

An identification method and advertising technology, which is applied in the field of cheating traffic identification of API advertising, can solve the problems of lack of monitoring means, achieve accurate analysis results, increase the difficulty of cracking, and improve the reliability of the effect

Pending Publication Date: 2020-06-19
广州万唯邑众信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The mechanism of API advertising shows that the data and behaviors involved in the advertising request and event reporting mechanism are all controlled by the client. However, due to the lack of corresponding monitoring methods on the advertising platform side, it is easy for the client to simulate requests, browsing, and clicks through technical means. the behavior of

Method used

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  • Cheating flow identification method and system applied to API advertisements
  • Cheating flow identification method and system applied to API advertisements

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Embodiment Construction

[0024] The technical solutions of the present invention will be further described below in conjunction with the accompanying drawings of the embodiments of the present invention, and the present invention is not limited to the following specific embodiments. It should be noted that the embodiments of the present invention and the features in the embodiments can be combined with each other if there is no conflict.

[0025] Such as figure 1 As shown, a method for identifying cheating traffic applied to API advertisements includes the identification system described in the foregoing embodiment and includes the following steps:

[0026] S1. The client requests an advertisement.

[0027] Specifically, because the API advertisement mechanism causes the data involved in the advertisement request to be controlled by the client, the value submitted by the client when requesting is not completely accurate, but the data requested for the advertisement is used as auxiliary reference data.

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Abstract

The invention provides a cheating flow identification method and system applied to API advertisements. The method comprises the following specific steps: 1the client requests an advertisement, and theadvertisement server receives the request; responding to the advertisement of which the material form is the HTML code, the client executes the HTML code to display the advertisement, and a Javascript code is embedded into the HTML code; the Javascript script code collects credible data and reports the credible data to the advertisement server; the advertisement server performs cheating flow identification on the reported data; the HTML code and the Javascript code are introduced, so that the advertisement platform can obtain more credible data for monitoring and analysis; and by using different HTML codes and Javascript codes, different collection strategies and analysis strategies are used for each advertisement, or different collection strategies and analysis strategies are used for advertisement requests of the same equipment in different time periods, so that the reliability of a cheating behavior detection result is improved. The problem that a cheating person can bypass monitoring by means of proxy IP due to traditional analysis and troubleshooting based on IP addresses is well avoided.

Description

Technical field [0001] The present invention relates to the technical field of mobile advertising, in particular to a method and system for identifying cheating traffic applied to API advertising. Background technique [0002] API advertising refers to the way that advertising platforms and media parties use APIs for advertising access. Specifically, the advertising platform provides an online API (Application Programming Interface), and the media party implements the request and advertising display process according to the requirements of the API, and reports data according to the requirements of the advertising platform. The opposite is SDK advertising: the advertising platform provides advertising SDK (Software Development Kit, software development kit) for media parties to dock advertising. [0003] API advertising has many advantages: there is no need to integrate SDK. After the completion of the docking test between the two parties, the media party can go online immediately...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0248G06Q30/0245G06Q30/0277
Inventor 李维
Owner 广州万唯邑众信息科技有限公司
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