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Outdoor advertisement delivery resource recommendation method and device and computer equipment

A recommendation method and advertising delivery technology, which is applied in the field of recommendation of outdoor advertising resources, can solve the problems of low purchase efficiency and long time consumption of resources, and achieve the goals of improving purchase efficiency and delivery efficiency, improving advertising experience, and improving accuracy Effect

Active Publication Date: 2020-07-17
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] For this reason, this application proposes a method, device and computer equipment for recommending outdoor advertising resources, which are used to solve the technical problems of long time-consuming and low purchasing efficiency in the prior art.

Method used

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  • Outdoor advertisement delivery resource recommendation method and device and computer equipment
  • Outdoor advertisement delivery resource recommendation method and device and computer equipment
  • Outdoor advertisement delivery resource recommendation method and device and computer equipment

Examples

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Embodiment Construction

[0033] Embodiments of the present application are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals denote the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary, and are intended to explain the present application, and should not be construed as limiting the present application.

[0034] The following describes the method, device and computer equipment for recommending outdoor advertising resources in the embodiments of the present application with reference to the accompanying drawings.

[0035] figure 1 It is a schematic flowchart of a method for recommending resources for outdoor advertising provided in Embodiment 1 of the present application. This method can be applied to a platform for purchasing resource placement, where the platform for purchasing resource placement can be presented in the form...

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PUM

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Abstract

The invention provides an outdoor advertisement delivery resource recommendation method and device and computer equipment. The method comprises the steps: determining candidate delivery resources according to the historical delivery information of a target customer and a preset rule; acquiring the historical delivery records of all customers matched with the attribute information of the target customer, and acquiring priorities of each type of delivery resources in the historical delivery records of all the customers; and determining a target delivery resource from the candidate delivery resources according to the priorities of each type of delivery resources, and recommending the target delivery resource to the target customer. By means of the method, automatic recommendation of the outdoor advertisement delivery resources can be achieved, the tedious process that a customer searches for and inquires the delivery resources many times is avoided, inquiring time is saved, delivery resource purchasing efficiency and delivery efficiency are improved, and the technical problems that in the prior art, time consumed for purchasing the outdoor advertisement delivery resources is long, andpurchasing efficiency is low are solved.

Description

technical field [0001] The present application relates to the technical field of advertisement placement, and in particular to a method, device and computer equipment for recommending outdoor advertisement placement resources. Background technique [0002] With the improvement of the socio-economic level, there are more and more physical stores and electronic merchants, and the competition among merchants is becoming more and more fierce. In order to attract consumers and increase the popularity of merchants, merchants usually place advertisements through different channels, and outdoor advertising is a commonly used form of advertising. [0003] The placement resources of outdoor advertisements are relatively complex, and the placement places include downtown squares, traffic arteries, commercial buildings, public transportation, train stations, etc., and the display methods of advertisement content include flat inkjet, electronic screen display, TV wall, etc. Depending on...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0251G06Q30/0255G06Q30/0261G06F7/24G06Q10/0838
Inventor 高心悦李永恒
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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