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Content pushing method and device and electronic equipment

A technology of content and content information, applied in the computer field, can solve the problems of resource waste in processing resource push channels, inaccurate content, etc.

Pending Publication Date: 2020-11-06
SHENZHEN HEYTAP TECHNOLOGY CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

However, in the related label-based content push method, the content corresponding to the same label itself is also somewhat different, resulting in inaccurate content pushed to the user, which in turn will cause processing resources of the server performing the content push and cause Waste of push channel resources

Method used

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  • Content pushing method and device and electronic equipment
  • Content pushing method and device and electronic equipment
  • Content pushing method and device and electronic equipment

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Embodiment Construction

[0022] The following will clearly and completely describe the technical solutions in the embodiments of the application with reference to the drawings in the embodiments of the application. Apparently, the described embodiments are only some of the embodiments of the application, not all of them. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of this application.

[0023] With the development of mobile networks, more content push demanders will promote their products to users by means of content push. In related push methods, users are usually tagged with interests in advance, and the association between users and tags is established. Then, the content push demander selects the corresponding tags according to the actual needs and the characteristics of its own content, and builds the association between content and tags. The content push demand side s...

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Abstract

The embodiment of the invention discloses a content pushing method and device and electronic equipment. The method comprises the steps of obtaining a user identifier of a to-be-pushed user; obtaininga first embedded vector, wherein the first embedded vector is a sequence embedded vector of attribute information corresponding to the user identifier; based on the attention mechanism, the embedded vector of the historical reading content corresponding to the user identifier and the embedded vector of the candidate content, obtaining a second embedded vector representing the interest of the user;determining whether the candidate content is matched with the to-be-pushed user or not based on the first embedded vector, the second embedded vector and the embedded vector of the candidate content;and if YES, pushing the candidate content to the to-be-pushed user. Therefore, some characteristics among different contents are obtained through the graph embedding vector, and more accurate contents can be pushed to the user. Moreover, the second embedded vector representing the interest of the user is calculated through the attention mechanism, so that the second embedded vector can express the recent interest of the user more effectively.

Description

technical field [0001] The present application relates to the field of computer technology, and more specifically, to a content pushing method, device and electronic equipment. Background technique [0002] In the content push scenario, users are usually tagged with interest in advance, and the association between the user and the tag is established. Then the content push demander selects the corresponding tag according to the actual needs and the characteristics of its own content, and builds the association between the content and the tag. Finally, the content The push demand side selects the group by selecting tags to finally realize the content push. However, in the related label-based content push method, the content corresponding to the same label itself is also somewhat different, resulting in inaccurate content pushed to the user, which in turn will cause processing resources of the server performing the content push and cause Waste of push channel resources. Cont...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06Q30/02G06N3/04G06N3/08
CPCG06F16/9535G06Q30/0255G06Q30/0271G06Q30/0277G06N3/08G06N3/045
Inventor 刘曙铭
Owner SHENZHEN HEYTAP TECHNOLOGY CO LTD
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