Directional coupon issuing method and device for passenger grouping

Abstract

The invention discloses a directional coupon issuing method and device for passenger grouping. The method comprises the following steps: obtaining the number of car orders and order information of a passenger end within a preset time; judging whether to issue coupons to the passenger side or not based on the number of the car orders within the preset time; based on the terminal point information of the order information, grouping the passenger terminals; and directionally issuing corresponding coupons to the passenger side based on grouping, wherein the coupons comprise order requirements for using the coupons. According to the method and device, different coupon types are configured for different passengers and different travel requirements, so that the types of the coupons are diversified, and the issuing range is controllable based on the number of times of car orders and order information; and the target passenger is accurately hit. Special coupons, popular food landmark coupons, commuting coupons, popular tourist attraction coupons and the like are pointedly and directionally issued for the grouped passengers. Therefore, the order-placing desire of passengers is stimulated, and the order-placing quantity of products is improved.

Description

technical field [0001] The invention belongs to the technical field of issuing online car-hailing coupons, and in particular relates to a method and device for issuing directional coupons by grouping passengers. Background technique [0002] With the increasing popularity of online car-hailing, the convenience of people's travel has been greatly improved. In order to improve the competitiveness of enterprises, various online car-hailing industries have launched coupons that meet the needs of users, which is an important means of marketing activities or advertising in the online car-hailing industry. Existing methods of issuing coupons usually include passengers receiving coupons on the merchant’s event page, online car-hailing platforms directly issuing consumption coupons to designated passengers, and passengers receiving coupons after sharing products or activities with a third party. [0003] Regarding the method of directly issuing consumption coupons to designated pass...

AI Technical Summary

Problems solved by technology

[0003] Regarding the method of directly issuing consumption coupons to designated passengers by the online car-hailing platform, the applicant found that the following problems exist in the existing technology: the way in which the online car-hailing platform directly issues coupons to passengers is mostly to issue coupons to passengers on a large scale. The range of coupons is uncontrollable, and it is difficult to set thresholds

It is easy to cause passengers who have a high demand for online car-hailing travel, and the issuance of coupons is not suitable, and compared with other online car-hailing platforms, there is a problem of reducing the frequency of car use due to the weak discount; and the frequency of car use For low-level passengers, it is difficult to promote car consumption even if coupons are issued, and the conversion rate is not high

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