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Data processing method and equipment

A technology of data processing and terminal equipment, which is applied in the field of computer networks, can solve the problems of affecting the effect of video playback, affecting the effect of advertising playback, and large time delay, so as to improve user experience, improve data processing efficiency, and reduce waiting time.

Pending Publication Date: 2021-11-09
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In practice, it is found that the existing advertising data processing process has a large delay, which not only affects the playback effect of the advertisement, but also affects the playback effect of the corresponding video

Method used

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  • Data processing method and equipment
  • Data processing method and equipment
  • Data processing method and equipment

Examples

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Embodiment Construction

[0047] The technical solutions in the embodiments of the present application will be described below with reference to the accompanying drawings.

[0048] The embodiment of the present application relates to advertisement orientation, a media resource system and an advertisement system. The so-called advertising targeting means that a certain advertising resource is only played in certain specified videos, for example, a children's toy advertisement is only played when children's cartoons are on demand. Furthermore, when the number of ad resources targeted to a certain video is large, ad targeting also allows specifying the playback order of ad resources based on the playback priority of each ad resource; for example, suppose the ad resource targeted to a popular movie includes three , each ad resource corresponds to a playback priority, then the material files of these three ad resources can be played in order of playback priority from high to low during the playback of the p...

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Abstract

The embodiment of the invention discloses a data processing method, related equipment and a computer readable storage medium. The method comprises the following steps: when a terminal device detects a trigger event, acquiring an identifier of a target advertisement resource directed to a target video and a pre-downloading list, and if the identifier of the target advertisement resource does not belong to the pre-downloading list, acquiring a corresponding target material file according to the identifier of the target advertisement resource, and adding the identifier of the target advertisement resource and the target material file to a pre-downloading list. By pre-downloading the target advertisement resource, the time consumed by downloading the target material file of the target advertisement resource in real time when the target advertisement resource needs to be played can be avoided, the waiting time of advertisement playing is reduced, the data processing time delay of the target advertisement resource is reduced, and the data processing efficiency is improved.

Description

technical field [0001] The present application relates to the field of computer networks, in particular to a data processing method and a data processing device. Background technique [0002] Many application scenarios involve the data processing process. For example, the video-on-demand scenario involves the processing of advertisement data, including downloading the advertisement corresponding to the on-demand video, and playing the downloaded advertisement. In practice, it is found that the existing advertising data processing process has a large time delay, which not only affects the playback effect of the advertisement, but also affects the playback effect of the corresponding video. Contents of the invention [0003] The embodiment of the present application discloses a data processing method, device, and computer-readable storage medium, which can reduce the data processing delay of advertising resources. [0004] In one aspect, the present application provides a d...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2668H04N21/262H04N21/81H04N21/472H04N21/438H04N21/482
CPCH04N21/2668H04N21/26258H04N21/812H04N21/47202H04N21/438H04N21/4825
Inventor 程建
Owner TENCENT TECH (SHENZHEN) CO LTD
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