Live broadcast room advertisement processing method and device, equipment, medium and product
A processing method and technology of a live broadcast room, applied in the field of Internet live broadcast, can solve problems such as cumbersome procedures, cumbersome access procedures, and the failure of cooperative advertisements to play a role in publicity, so as to achieve the effect of improving efficiency and promoting effects
Pending Publication Date: 2022-04-08
广州方硅信息技术有限公司
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Problems solved by technology
[0003] In the existing live broadcast platform, anchor users usually display advertisements that cooperate with them in their live broadcast rooms, but the cooperative advertisements displayed by anchor users are generally communicated with advertisers through the private chat service in the platform or other third-party social software. Negotiations are obtained, and the process is relatively cumbersome. In addition, the cooperative advertisements displayed by anchor users in the live broadcast room are usually synthesized into the live stream for display. The access process for audience users in the live broadcast room to access cooperative advertisements is also relatively cumbersome. Advertising often fails to promote
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[0081] Embodiments of the present application are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals denote the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present application, and are not construed as limiting the present application.
[0082] Those skilled in the art will understand that unless otherwise stated, the singular forms "a", "an", "said" and "the" used herein may also include plural forms. It should be further understood that the word "comprising" used in the specification of the present application refers to the presence of the features, integers, steps, operations, elements and / or components, but does not exclude the presence or addition of one or more other features, Integers, steps, operations, elements, components, and / or groups thereof. It will be under...
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The invention discloses a live broadcast room advertisement processing method, a live broadcast room advertisement processing device, equipment, a medium and a product, and the method comprises the steps: receiving an advertisement cooperation request which is pushed by a server and passes violation verification, and enabling the advertisement cooperation request to be pushed to the server by an audience side in a current live broadcast room; in response to an advertisement cooperation instruction acting on an advertisement interaction menu displayed in the current live broadcast room page, displaying a cooperation advertisement window in the current live broadcast room page, so as to output the advertisement cooperation request to the cooperation advertisement window for display; a cooperation accepting instruction acting on the cooperation advertisement request is pushed to a server, the server is driven to broadcast a cooperation advertisement message corresponding to the cooperation advertisement request to the current live broadcast room for display, and the advertisement message comprises a cooperation advertisement link and cooperation advertisement materials. According to the application, the service of applying for the cooperative advertisement in the live broadcast room is provided for the user of the anchor platform, so that audiences can apply for the cooperative advertisement to the anchor to be displayed in the live broadcast room when browsing the live broadcast room.
Description
technical field [0001] The present application relates to the field of Internet live broadcasting, in particular to a method for processing advertisements in a live broadcasting room, and also relates to the corresponding device, equipment, non-volatile storage medium and computer program product of the method. Background technique [0002] With the development of the Internet, there are a variety of live broadcast platforms on the Internet. Each platform provides platform users with live broadcast room online services, so that anchor users can open the live broadcast room on their platforms, and attract audience users to participate in the live broadcast room. Activities, so that there are various types of live broadcast rooms on the live broadcast platform for platform users to browse, and improve the user experience of users on the platform. [0003] In the existing live broadcast platform, anchor users usually display advertisements that cooperate with them in their live...
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IPC IPC(8): H04N21/2187H04N21/234H04N21/258H04N21/431H04N21/466H04N21/472H04N21/4788H04N21/81G06F16/957G06F16/954
Inventor 曾家乐
Owner 广州方硅信息技术有限公司
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