Economic optimization for product search relevancy

Inactive Publication Date: 2009-01-01
PAYPAL INC
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This results in many hours being spent by designers of web pages and websites changing a web page or web site to meeting the marketing needs of a particular company.
In the commercial setting (e.g., the e-commerce setting), the time spent by designers of web pages to add or remove a web page, object, or widget contained on a web page can be very costly financially to the party paying for the services of the designer.
However, this observation may only occur after the analysis, by a marketing or

Method used

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  • Economic optimization for product search relevancy
  • Economic optimization for product search relevancy
  • Economic optimization for product search relevancy

Examples

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Example

[0032]In the following description, for purposes of explanation, numerous specific details are set forth to provide a thorough understanding of example embodiments. It may be evident, however, to one skilled in the art, that the present invention may be practiced without these specific details.

[0033]In one embodiment, the method and system illustrated herein may be thought of as a series of modules executed through a feedback loop to optimize a web page, and the selection of screen objects and widgets (collectively objects) to be displayed thereon. The data provided to this feedback loop, in the form of a content request, serves as a training data set for training particular types of AI algorithms. This training data set may then be used by a plurality of AI algorithms for the purpose of making predictions as to which objects or screen widgets would be best suited for the purposes of optimizing a web page. The concept of “optimizing” may be based upon such concepts as Return On Inve...

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Abstract

In one embodiment, a method is illustrated as including defining a set of perspective objects capable of being placed onto a modified web page, monitoring parameters of a web page, the parameters including a number of times a current object is executed on the web page, using an Artificial Intelligence (AI) algorithm to determine a perspective object with a preferred Return On Investment (ROI), and selecting the perspective object to be placed onto the modified web page.

Description

CROSS REFERENCE TO RELATED APPLICATIONS[0001]This is a non-provisional patent application that is related to the U.S. patent application titled: “DETERMINING RELEVANCY AND DESIRABILITY OF TERMS” (application Ser. No. 11 / 679,973), which is incorporated by reference in its entirety.TECHNICAL FIELD[0002]Example embodiments relate generally to the technical field of commercial uses of business rule algorithms implemented on a computer and, in one specific example, the use of such algorithms to display web pages.BACKGROUND[0003]Web pages, and the business rules that govern them, are typically static in nature. That is, the logic dictating when certain web pages are to be displayed in response to a user's query must be re-written every time a designer of a web page would like to have the user view new web pages. The same holds true for the objects or widgets displayed on a web page. Namely every time a new object is introduced on a web page, the logic governing the page upon which the new...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06F16/958
CPCG06Q10/06375G06Q40/06G06Q30/02G06F16/958G06N20/00G06F16/9577G06N5/022
Inventor BILLINGSLEY, ERIC NOELGUPTA, RAGHAVSHOUP, RANDALL SCOTTSUNDARESAN, NEELAKANTAN
Owner PAYPAL INC
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