Advertisement inserting method and advertisement inserting control device of digital program

A technology for controlling devices and programs, applied to color TV components, TV system components, pulse modulation TV signal transmission, etc., can solve the problems of time-consuming, switching to the next channel before loading, etc. To achieve the effect of flexible display and fast display of advertisements

Active Publication Date: 2010-03-03
HAIER GRP CORP +3
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

Since the time for channel switching is relatively short, it will obviously take a certain amount of time to read and load advertising i

Method used

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  • Advertisement inserting method and advertisement inserting control device of digital program
  • Advertisement inserting method and advertisement inserting control device of digital program
  • Advertisement inserting method and advertisement inserting control device of digital program

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Example Embodiment

[0027] The display module of a digital TV terminal usually includes a background layer, a video layer, and an OSD layer. The background layer is located at the bottom of the display module. For example, the black screen or blue screen seen when switching channels is mostly the background layer. The video layer sits on top of the background layer and is used to display the TV program feed. The OSD layer is located on the top layer and is superimposed on the video layer to display system information. For example, the channel information, volume bar, light and dark colors and other information displayed on the TV when using the remote control are all information displayed on the OSD layer.

[0028] In the process of TV insertion, the digital TV terminal of the present invention demultiplexes the advertisement information to be displayed from the transport stream (TS) of the received digital program and loads it into the background layer of the digital TV terminal display module, a...

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Abstract

The invention provides an advertisement inserting method of a digital program, comprising the following steps: extracting advertisement information from received digital program transport streams; loading the advertisement content of the advertisement information to a background layer of a digital television terminal display module; closing a video layer of the digital television terminal displaymodule to display the advertisement content of the background layer of the digital television terminal display module during the switching of a digital television terminal channel; and starting the video layer of the digital television terminal display module to display the program after certain time. The invention also provides an advertisement inserting control device of the digital program, comprising a digital program processing module, an advertisement TS steam decoding module, a storage module, an uploading module and a display module. The invention can realize that a digital televisionterminal timely displays the advertisement content in an inserting way when a user switches channels.

Description

technical field [0001] The invention relates to the technical field of digital television, in particular to an advertisement insertion method and a control device for digital programs. Background technique [0002] Due to the development of digital TV and digital program technology, advertisement information can not be produced together with TV programs, but can be transmitted to digital TV terminals independently, and digital TV terminals can also play the received advertisement information in a specific way. [0003] The Chinese patent application with the application number 200410063571.6 discloses a device and method for providing advertisements on digital televisions. The disclosed method comprises: the digital television terminal receives system information data sent by a broadcasting station; The channel information and advertisement data are extracted and stored; when the user changes channels, the stored channel information and corresponding advertisement data are d...

Claims

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Application Information

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IPC IPC(8): H04N5/445H04N7/16H04N7/24H04N7/58
Inventor 翟翌立龚克罗智灵夏雷鹏李臣张俊华
Owner HAIER GRP CORP
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