Mobile application pushing method and system

A mobile application and user technology, applied in the field of Internet applications, can solve the problems of inability to count correlations, recommend a variety of mobile applications to users, and solve the cold start problem of mobile applications, etc.

Active Publication Date: 2013-04-03
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0004] 1. Since the recommendation basis is based on the correlation between mobile applications, the content of the recommended mobile applications is too similar, and it is impossible to recommend a variety of mobile applications to users, thus failing to stimulate users' demand for mobile applications
[0005] 2. Since the newly-added mobile application do

Method used

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  • Mobile application pushing method and system
  • Mobile application pushing method and system
  • Mobile application pushing method and system

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Embodiment Construction

[0071] The basic idea of ​​the present invention is: according to the correlation degree of the mobile application category generated in advance, determine more than one mobile application category with the highest correlation degree with the mobile application category of the mobile application specified by the user; according to the weight value of the mobile application generated in advance, calculate The recommendation degree of the mobile application under the mobile application category; extract the mobile application with the highest recommendation degree under each mobile application category, and extract more than one mobile application with the highest recommendation degree among the extracted mobile applications according to the preset number of recommendation results Push it to the user as a recommendation result.

[0072] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be described in detai...

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Abstract

The invention provides a mobile application pushing method. The mobile application pushing method includes determining more than one mobile application category with the highest relevancy to mobile applications designed by a user according to relevancy of pre-generated mobile application categories; calculating recommendation levels of the mobile applications under the mobile application categories according to pre-generated weighted values of the mobile applications; extracting the mobile application with higher rankings of the recommendation levels under each mobile application category; and selecting more than one mobile application which has the highest recommendation level as a recommendation result according to the number of pre-set recommendation results, and pushing the more than one mobile application to users. The invention further provides a mobile application pushing system. According to the mobile application pushing method and the system, diversity of the recommended mobile applications can be effectively improved.

Description

【Technical field】 [0001] The invention relates to the field of Internet applications, in particular to a method and system for pushing mobile applications. 【Background technique】 [0002] At present, mobile application stores will push some mobile applications to users when they download or browse applications, in order to recommend mobile applications to users. Recommendation algorithms such as neighbors and collaborative filtering are used to generate recommendation results. Therefore, the prior art recommends mobile applications based on the correlation between mobile applications. [0003] Therefore, the current recommendation method for mobile applications has the following problems: [0004] 1. Since the recommendation basis is based on the correlation between mobile applications, the content of the recommended mobile applications is too similar, and it is impossible to recommend a variety of mobile applications to users, thereby failing to stimulate users' demand for...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0631
Inventor 庞文博杨锴
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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