An Internet-based Advertisement Pushing System

An advertising push and Internet technology, applied in the field of Internet-based advertising push system, can solve the problem of infringing personal privacy, etc., and achieve the effect of accurate advertising content and a wide range

Active Publication Date: 2016-08-03
北京微瑞思创信息科技股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Therefore, the traditional interest recommendation technology Cookie draws conclusions based on the analysis of its own single data source, and this traditional Internet interest recommendation technology collects personal data for analysis without the user's authorization, violating their personal privacy
And this kind of traditional Internet advertising can only roughly measure the demographic attributes of the audience receiving the advertisement

Method used

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  • An Internet-based Advertisement Pushing System
  • An Internet-based Advertisement Pushing System

Examples

Experimental program
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Embodiment Construction

[0030] The present invention will be further described in detail below in conjunction with the accompanying drawings, so that those skilled in the art can implement it with reference to the description.

[0031] Such as figure 1As shown, when a user logs in to a website with a joint login module through a joint account, after the user enters the user name and password of the joint account, the open data source D1 corresponding to the joint account is invoked for user authentication; the open data source D1 confirms user authentication After success, if it is the first time to use the joint account to log in to the website, it will prompt the user that the website can read the data items of the joint account network, and ask the user to confirm the open data items. For example, when logging in to Renren with an MSN account, When the open data source D1 corresponding to the MSN account confirms that the user has successfully logged in, it will prompt the user: Renren needs your ...

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PUM

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Abstract

The invention provides an internet-based advertisement pushing system. The internet-based advertisement pushing system comprises a website with a joint login module, an open data source, and a service data platform. The website allows users to log in through a joint account. Each joint account corresponds to one open data source. The service data platform is in data communication with the website which is logged. After acquiring authorization of reading the open data source, the service data platform reads the open data source related to the joint login account and stores the data of the open data source into the service data platform to form a service data source corresponding to the users. The service data platform generates a specific content advertisement sent to the user-logged website according to the service data source corresponding to the user and the content of the logged website. The internet-based advertisement pushing system allows a plurality of open data sources for one user to be centrally calibrated by the service data source on the service data platform, and the pushed advertisement obtained by combined analysis of the multiple open data sources is more accurate in content and wider in range.

Description

technical field [0001] The invention relates to an advertisement pushing system, in particular to an Internet-based advertisement pushing system. Background technique [0002] In traditional Internet advertisements, the cookie tracking technology is used to collect and analyze the user's web browsing behavior data, and to classify the users by "labeling", for example, users may be classified as potential car buyers, sports enthusiasts, or games buffs and more. Based on this, the advertisement information that the user is interested in is pushed to the user. However, since cookies are based on browsers, when multiple people use the same computer, the server will only generate one cookie. Although there are multiple people, the server will consider it as one user. Moreover, cookies cannot be set across devices. For example, we use two computers at work and at home. Even if we use the same browser of the same version, two cookies are generated, and the server considers them t...

Claims

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Application Information

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Patent Type & AuthorityPatents(China)
IPC IPC(8): H04L29/08H04L29/06
Inventor夏振宇
Owner北京微瑞思创信息科技股份有限公司