Advertisement pushing system and method based on home gateway
A home gateway and advertisement push technology, applied in transmission systems, special data processing applications, instruments, etc., can solve the problem of not being able to achieve a win-win situation for advertising owners and users, and achieve the effect of accurate advertisement push
Active Publication Date: 2013-11-20
FENGHUO COMM SCI & TECH CO LTD
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Problems solved by technology
[0003] However, the existing advertising push technology mainly pushes advertisements to users through TV media, print media and various mobile terminal devices, and rarely involves home gateway devices.
In addition, it adopts an advertising mode that does not need to identify the actual needs of the users receiving the advertisements. The problem brought about by this advertising mode is: regardless of whether the users need it or not, all the set advertisements are delivered, and a large number of advertisements are difficult for users Many of them are unnecessary and ineffective, which can easily arouse the resentment of receiving users, and cannot achieve a win-win situation for advertising owners and users
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[0019] The present invention will be described in further detail below in conjunction with the accompanying drawings and embodiments.
[0020] Such as figure 1 As shown, the advertisement push system based on the home gateway of the present invention includes a plurality of terminal devices, a home gateway device, access and bearer networks, and multiple service platforms. The terminal devices are connected to the access and bearer network through the home gateway device, and connected The access and bearer network includes the Internet and a dedicated network, and the access and bearer network is also connected to multiple service platforms, including an advertising platform, a voice platform, and an IPTV service platform.
[0021] Such as image 3 As shown, the advertising platform includes a cluster processing module, a keyword query module, a resource processing module and a resource management module. The cluster processing module is used to process the keyword query in...
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The invention relates to an advertisement pushing system and an advertisement pushing method based on a home gateway and belongs to the field of advertisement pushing through an optical communication technique. The method comprises the steps that a user searches relevant advertisement contents through keywords, an advertisement platform finds resource URLs (Universal Resource Locators) related to the keywords and generates a relevant content webpage, and the relevant content webpage is fed back to a browser of the terminal user; and the advertisement platform selects home gateway equipment which searches for the keywords and enables the user to visit advertisement webpage contents in a gateway new advertisement buffer module by adopting a redirection mechanism. The advertisement pushing system and the advertisement pushing method based on the home gateway have the advantages that the accurate advertisement pushing is realized, the defects such as spam and invalid advertisement existing in the existing advertisement system can be avoided, the advertisement mode based on user needs is really realized, the contents which are really interested by the user can be pushed in the form of advertisement, and the win-win effect of advertisers and terminal equipment can be realized.
Description
technical field [0001] The invention relates to the field of advertisement push of optical communication technology, in particular to an advertisement push system and method based on a home gateway. Background technique [0002] Home gateway equipment, as a portal and bridge connecting the inside and outside of the user's home, is the core equipment for operators to develop digital home services. It supports remote management, remote maintenance and diagnosis, and remote software upgrades, providing data, voice, and IPTV. Internet convergence business, as the entrance for users to obtain Internet information, has the convenient conditions for realizing accurate advertising. [0003] However, the existing advertising push technology mainly pushes advertisements to users by means of broadcasting through TV media, print media and various mobile terminal devices, and rarely involves home gateway devices. In addition, it adopts an advertising mode that does not need to identify ...
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IPC IPC(8): G06Q30/02G06F17/30H04L29/08
Inventor 王志军
Owner FENGHUO COMM SCI & TECH CO LTD
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