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Viewing analysis method and system based on video characteristics and user information

A technology of user information and video characteristics, applied in the field of ratings analysis, can solve the problems of inaccurate statistics of ratings, small area of ​​statistics of ratings, low efficiency of statistics of ratings, etc., and achieve fast statistics of ratings, good effect of ratings analysis, and The effect of wide coverage

Inactive Publication Date: 2013-12-25
IFLYTEK CO LTD
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Problems solved by technology

[0004] The technical problem to be solved by the present invention is: to construct a ratings analysis method and system based on video features and user information, and overcome the technical problems of low ratings statistical efficiency, small ratings statistics, and inaccurate ratings statistics in the prior art

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  • Viewing analysis method and system based on video characteristics and user information
  • Viewing analysis method and system based on video characteristics and user information
  • Viewing analysis method and system based on video characteristics and user information

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Embodiment Construction

[0022] The technical solutions of the present invention will be further described below in conjunction with specific embodiments.

[0023] The specific embodiment of the present invention is: provide a kind of viewing analysis method based on video characteristic and user information, comprise TV terminal 2 and server end 1, described viewing analysis method providing method comprises the following steps:

[0024] Storing video feature data: the server 1 stores video feature data of video programs.

[0025] The specific implementation process is as follows: the server end 1 stores the feature data of the video program, and the feature data of the video program comes from the video program feature collected by the server end 1, or from the video program feature transmitted externally to the server end 1 data. The server 1 stores feature data of video programs. That is, the feature data corresponds to the corresponding video program, and the corresponding video program can be ...

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Abstract

The invention relates to a viewing analysis method and system based on video characteristics and user information. A server side stores the video characteristic data of a video program; viewing information comprises the video characteristic data and the user information of a currently playing video program, and the acquired video characteristic data and the user information are uploaded to the server side; and the server side makes a comparison between the uploaded video characteristic data and the stored video characteristic data of the video program, determines the video program played by a television terminal according to an analysis result, and obtains, according to the viewing time and the user information of the video program, the viewing rating of the video program and the viewing situations classified according to the user information. By using the viewing analysis method and system based on the video characteristics and the user information, the video program is determined through the video characteristic data so that the viewing rating of the video program can be determined; and the user information can be acquired so that the video program viewing rating classified according to the user information can be obtained. The viewing analysis method provided by the invention has the advantages of fast and accurate viewing rating statistics, wide coverage of viewing statistics, and good viewing analysis effects.

Description

technical field [0001] The invention relates to a viewing analysis method and system, in particular to a viewing analysis method and system based on video features and user information. Background technique [0002] With the development of electronic technology and Internet technology, TV technology has also undergone a rapid revolution. As the king of the living room, TV is the most important member of home appliances and the core member of the existing triple play. With the development of network technology and intelligent processing technology, Internet TV is also the first choice of many families. Through Internet TV, you can not only order Internet programs, but also watch regular cable TV channels. You can not only store programs, but also watch programs. [0003] In the prior art, the analysis of the ratings of TV terminal users' programs is mainly through user manual investigation and then manual statistics. This method, limited by manual surveys, has small covera...

Claims

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Application Information

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IPC IPC(8): H04N21/258H04N21/437
Inventor 黄海兵
Owner IFLYTEK CO LTD
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