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Advertisement insertion method and player

A technology of advertising playback and player, applied in the field of communication, can solve problems such as no good solution

Inactive Publication Date: 2014-03-05
LETV INFORMATION TECH BEIJING
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] For the above problems, the inventor found that advertisements can be inserted during this period of time, however, there is no good solution in the prior art for how to realize the advertisement insertion problem

Method used

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  • Advertisement insertion method and player
  • Advertisement insertion method and player
  • Advertisement insertion method and player

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0045] Embodiments of the present invention provide an advertisement insertion method, such as figure 1 shown, including:

[0046] 101. The player obtains a pause instruction, and records the current playback progress of the video.

[0047] The embodiment of the present invention provides an advertisement insertion method. The player sends an advertisement play instruction to the advertisement plug-in, so that the advertisement plug-in can complete the loading and playing of advertisement resources, and fully utilize the idle time of pausing video playback to complete the advertisement promotion and reduce operation. cost, and ensure the continuity of video playback to avoid the impact of advertising insertion during video playback on users watching videos.

[0048] Specifically, the user operates the designated function button to realize the pause operation, and the player records the playback progress of the current video after receiving the pause instruction, and the curre...

Embodiment 2

[0057] Embodiments of the present invention provide an advertisement insertion method, such as figure 2 shown, including:

[0058] 201. The player counts the videos whose click rate of the user is greater than a preset threshold according to the user's access records.

[0059] The embodiment of the present invention provides an advertisement insertion method. The player sends an advertisement play instruction to the advertisement plug-in, so that the advertisement plug-in can complete the loading and playing of advertisement resources, and fully utilize the idle time of pausing video playback to complete the advertisement promotion and reduce operation. cost, and ensure the continuity of video playback to avoid the impact of advertising insertion during video playback on users watching videos.

[0060] Specifically, when a user searches and clicks on a certain website, the player records relevant keywords and click-through rates, and performs statistics and analysis on these k...

Embodiment 3

[0078] like image 3 As shown, the embodiment of the present invention provides a player 1, including:

[0079] An acquisition unit 10, configured to acquire a pause instruction, and record the current playback progress of the video;

[0080] The sending unit 11 is configured to send an advertisement playing instruction to the advertisement plug-in, so that the advertisement plug-in loads and plays the advertisement to be played;

[0081] The processing unit 12 is configured to remove the advertisement to be played by the player when the player acquires the instruction to start playing;

[0082] The playback unit 13 is configured to play the video from the current playback progress.

[0083] Further, the processing unit 12 is configured to send a removal instruction to the advertisement plug-in, and the removal instruction is used to instruct to stop playing the advertisement to be played; or close the advertisement interface with the advertisement plug-in .

[0084] Furth...

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PUM

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Abstract

The embodiment of the invention provides an advertisement insertion method and a player, and relates to the field of Internet multimedia, wherein advertisement insertion is achieved. The method includes the steps that the player obtains a suspending instruction and records the current playing schedule of the video; the player sends an advertisement playing instruction to an advertisement plug-in so that the advertisement plug-in can load and play an advertisement to be played; when obtaining a playing starting instruction, the player removes the advertisement to be played; the player plays the video from the current playing schedule.

Description

technical field [0001] The invention relates to the communication field, in particular to an advertisement insertion method and a player. Background technique [0002] With the rapid development of the Internet, more and more users choose to watch videos through the Internet. When the user is watching a video, if the video is paused, for example, the user wants to take a break, the player interface is often in a black screen state. Then, how to use this idle time has become a concern of operators. [0003] For the above problems, the inventors found that advertisements can be inserted during this period of time. However, the prior art does not have a good solution to the problem of how to implement advertisement insertion. Contents of the invention [0004] Embodiments of the present invention provide an advertisement insertion method and a player, which realize advertisement insertion. [0005] In order to achieve the above object, embodiments of the present invention ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/262H04N21/466H04N21/258H04N21/81
Inventor 胡曰峰
Owner LETV INFORMATION TECH BEIJING
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