Advertisement optimized delivery method and system

A delivery method and advertising technology, applied in the Internet field, can solve problems such as inaccurate delivery, and achieve the effect of requiring less computing power

Inactive Publication Date: 2014-04-16
BEIJING ZHANGKUO TECH
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  • Summary
  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0002] At present, in the process of advertising, the existing users in the past are generally placed, and these delivery methods generally have the disadvantage of inaccurate delivery.

Method used

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  • Advertisement optimized delivery method and system
  • Advertisement optimized delivery method and system
  • Advertisement optimized delivery method and system

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Embodiment Construction

[0038] The implementation of the present invention will be described in detail below in conjunction with the accompanying drawings and examples, so as to fully understand and implement the process of how to apply technical means to solve technical problems and achieve technical effects in the present invention. It should be noted that, as long as there is no conflict, each embodiment and each feature in each embodiment of the present invention can be combined with each other, and the formed technical solutions are all within the protection scope of the present invention.

[0039] In addition, the steps shown in the flow diagrams of the figures may be performed in a computer system, such as a set of computer-executable instructions, and, although a logical order is shown in the flow diagrams, in some cases, the sequence may be different. The steps shown or described are performed in the order herein.

[0040] Such as figure 1 As shown, an advertisement optimization delivery me...

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Abstract

The invention discloses a mobile advertisement optimized delivery method. The method includes the steps that existing click logs and existing conversion logs of delivered advertisements are acquired, and historical advertisements relevant to the advertisements to be delivered are found; the correlation coefficient of the historical advertisements and the advertisements to be delivered is graded; users are graded according to user click and conversion conditions of the historical advertisements; two times of grading is counted, the user with the highest grade is screened, and the advertisements to be delivered are pushed to the user with the highest grade. Based on the correlation between the historical advertisements and the advertisements to be delivered and the user click and conversion conditions of the historical advertisements, most appropriate crowds are found, and therefore the purpose of accurate delivery is achieved, and the requirements of the method for computing power of a server are low.

Description

technical field [0001] The invention belongs to the field of the Internet, and relates to an advertisement optimization delivery method. Background technique [0002] At present, in the process of advertising, the existing users in the past are generally placed, and these delivery methods generally have the disadvantage of inaccurate delivery. Contents of the invention [0003] The technical problem to be solved by the present invention is to provide a method for accurately placing advertisements, which overcomes the previous shortcomings and has good results. [0004] The technical scheme that the present invention solves the problems of the technologies described above is as follows: [0005] A mobile advertisement optimization delivery method, comprising: [0006] Obtain click logs and conversion logs of existing advertisements that have been served, and find historical advertisements associated with the advertisements to be served; [0007] Score the correlation coe...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30
Inventor 王函潘腾吴远青王玮王旭东郭伟
Owner BEIJING ZHANGKUO TECH
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