Outdoor mobile multimedia system and method for carrying out interaction operation based on system

A mobile multimedia and multimedia system technology, applied in the field of outdoor mobile multimedia systems and interactive operations based on the system, can solve problems such as poor customer experience, providing personalized information, and inability to conduct interactive experiences, so as to deepen impressions and improve Experience and achieve a win-win effect

Inactive Publication Date: 2015-04-22
TOUCH MULTIMEDIA TECH SHANGHAI
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  • Abstract
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Problems solved by technology

[0003] Taxi is an important means of transportation in people's life. When taking a taxi, passengers usually obtain surrounding information through the driver's mouth or taxi information dissemination equipment, such as interactive display equipment; however, the current information dissemination equipment on taxis is only Advertisement is placed in the form of broadcast, passengers can only receive it passively, and cannot have an interactive experience, so that it is impossible to provide personalized information according to the needs of different passengers, which makes the customer experience poor

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  • Outdoor mobile multimedia system and method for carrying out interaction operation based on system
  • Outdoor mobile multimedia system and method for carrying out interaction operation based on system
  • Outdoor mobile multimedia system and method for carrying out interaction operation based on system

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Embodiment Construction

[0036] The outdoor mobile multimedia system in this application and the method for interactive operation based on the system can be applied to mobile terminal equipment for outdoor media advertisements, such as advertising multimedia equipment in taxis, and can also be applied to outdoor fixed multimedia billboards or indoor On the multimedia advertising device, as long as it can be equipped with or integrate a Wi-Fi module, so that it can realize dual-screen interactive game or advertising experience and other functions with the mobile communication terminal device.

[0037] For ease of description, the mobile multimedia advertising equipment (i.e. multimedia vehicle-mounted equipment) placed in a taxi is taken as an example below, and in this embodiment, only mobile communication terminal equipment (such as mobile phones, Tablet PC, etc.) as an example, in practical applications, those skilled in the art can use external or integrated short-distance wireless communication dev...

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Abstract

The invention relates to the field of interaction media, in particular to an outdoor mobile multimedia system and a method for carrying out interaction operation based on the system. A Wi-Fi module connected to a mobile multimedia device is utilized, a user can utilize a carried mobile communication terminal device for communicating with a mobile multimedia playing device through a wireless local area network constructed by the Wi-Fi module, and then achieve double-screen interaction advertisement experiencing or game playing with the mobile multimedia playing device, hot software and audio/video files can be provided and downloaded by users for free, the experience of advertising audience of outdoor mobile multimedia is improved greatly, impression on advertisement content from the users is deepened, and therefore the win-win situation of the advertising audience and advertisers is achieved.

Description

technical field [0001] The invention relates to the field of interactive media, in particular to an outdoor mobile multimedia system and an interactive operation method based on the system. Background technique [0002] With the development of society and the advancement of science and technology, people's life rhythm is getting faster and faster, which requires that the update and dissemination of information should be rapid and timely. Especially in recent years, with the rapid development of communication technology, consumer electronic devices have been widely used. [0003] Taxi is an important means of transportation in people's life. When taking a taxi, passengers usually obtain surrounding information through the driver's mouth or taxi information dissemination equipment, such as interactive display equipment; however, the current information dissemination equipment on taxis is only Advertisement is placed in the form of broadcast, passengers can only receive it pass...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/472H04N21/61H04L29/08
CPCH04N21/472H04N21/47202H04N21/4722H04N21/6181H04L65/612
Inventor 戴谯明
Owner TOUCH MULTIMEDIA TECH SHANGHAI
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