Method and device for setting interactive information of interactive television system

A technology of interactive information and interactive TV, which is applied in the Internet field to achieve the effect of increasing audience rating, enhancing visual experience, and generating fast

Inactive Publication Date: 2016-01-13
TVM BEIJING TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The time schedule of TV programs is fixed, and users can only enjoy specific services at designated times

Method used

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  • Method and device for setting interactive information of interactive television system
  • Method and device for setting interactive information of interactive television system
  • Method and device for setting interactive information of interactive television system

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Embodiment Construction

[0024] The preferred embodiments of the present invention will be described below in conjunction with the accompanying drawings. It should be understood that the preferred embodiments described here are only used to illustrate and explain the present invention, and are not intended to limit the present invention.

[0025] An embodiment of the present invention provides a method for setting interactive information of an interactive TV system, see figure 1 ,include:

[0026] S100 acquires the category of the TV program;

[0027] In the interactive TV system of the present invention, by configuring the interactive information on the TV video screen, the user can participate in the interaction of the TV program when watching the TV video. see figure 2 , during the broadcast of the football field, the interactive activity provided by Nike sponsors on the upper left of the video, the user can use the mobile terminal or any communication terminal, see figure 2 , shown on the mob...

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Abstract

The invention discloses a method and a device for setting interactive information of an interactive television system, and aims to attract a user to participate in watching and interactions of a television-played video by referring to functions of a mobile terminal. The method comprises the following steps: acquiring a category of a television program; and configuring the interactive information for the television program according to the category of the television program. According to the method and the device, the interactive information is determined by acquisition of the category of the television program and an amount of pre-configured interactive information, and display formats and decorative images of interactive information of different properties are pre-designed for the interactive information, so that the interactive information is generated more rapidly, and a higher utilization ratio is achieved. Audience of the television program can participate in interactions of the television program during playing of the video on a television by using a user terminal through the interactive information; the user is attracted to participate in the watching and interactions of the television-played video; an audience rating of the television program is increased; and the participation interactivity and visual experience of the user are enhanced.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and device for setting interactive information of an interactive television system. Background technique [0002] In the existing radio and television system, the service provision is one-way, and the user can only accept it passively. From the perspective of the actual operation of the user, the live broadcast only supports simple operations such as entering broadcasting, exiting broadcasting, and switching channels. The time schedule of TV programs is fixed, and users can only enjoy specific services at designated times. [0003] With the development of mobile Internet technology, mobile terminals, such as mobile phones, have a very high penetration rate, and users can enjoy multimedia content on the Internet through mobile terminals, thereby affecting the viewing of radio and television services. [0004] In the process of playing video on TV, it is a direction ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/475H04N21/45H04N21/258
CPCH04N21/475H04N21/25866H04N21/4532
Inventor 呼伦夫
Owner TVM BEIJING TECH
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