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Business circle attractive power evaluation method and apparatus based on big data

A technology for evaluating devices and business circles, applied in market data collection, marketing, etc., can solve the problems of not considering the demographic characteristics of business circles, simple access costs, and discounts for evaluation results

Inactive Publication Date: 2016-08-17
SHENZHEN POLYTECHNIC
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Problems solved by technology

However, the existing Huff model still has certain limitations: for example, it does not consider the demographic characteristics of the business circle and the visit cost of the business circle is too simple to only consider the cost of the journey, which leads to a greatly reduced final evaluation result

Method used

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  • Business circle attractive power evaluation method and apparatus based on big data
  • Business circle attractive power evaluation method and apparatus based on big data
  • Business circle attractive power evaluation method and apparatus based on big data

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Embodiment Construction

[0029] In order to make the above objects, features and advantages of the present invention more comprehensible, specific implementations of the present invention will be described in detail below in conjunction with the accompanying drawings.

[0030] The following embodiments of the present invention aim to fine-grain the important factors affecting the attractiveness of business circles, so that the final evaluation results are more accurate and fully explainable. Therefore, aiming at the lack of consideration of the demographic characteristics of the business circle in the existing evaluation model, it is proposed to use the distribution of the population characteristics of the business circle as an important index for the evaluation of the attractiveness of the business circle, and try to introduce the population characteristics into the evaluation model; The access cost is too simple considering only the cost on the road. The embodiment of the present invention introduces...

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Abstract

The invention relates to a method and device for evaluating the attractiveness of a business circle based on big data. The method for assessing the attractiveness of commercial circles addresses the shortcomings that the existing evaluation model does not consider the demographic characteristics of the commercial circles and the visit cost of the commercial circles is too simple to consider only the expenses on the way, which leads to the final evaluation results being greatly discounted. The population distribution characteristics are introduced into the evaluation model, and the visit cost of the business circle also takes into account multiple indicators such as time spent on the road, distance and cost, so that the important factors that affect the attractiveness of the business circle can be made more fine-grained, and then the final evaluation The results are more accurate and fully interpretable.

Description

technical field [0001] The invention relates to a method and device for evaluating the attractiveness of a business circle based on big data. Background technique [0002] In recent years, with the development of mobile Internet technology, modern society has entered the era of big data. In the field of urban computing, more and more data are generated, such as taxi car GPS trajectory data and transaction data, etc. These urban data play an increasingly important role in intelligent transportation. The theories and methods of urban perception and urban computing are flourishing, and managers of relevant government departments can grasp the pulse of urban development more conveniently and comprehensively through these two, which are bound to become new methods of urban planning and management. [0003] A typical representative of the existing business circle attractiveness evaluation method is the Huff model, which is a model theory based on the retail industry such as comm...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0201
Inventor 毛海霞范小朋
Owner SHENZHEN POLYTECHNIC
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