Advertisement playing by turns method and device
An advertising and carousel technology, applied in the Internet field, can solve problems such as affecting the effect of advertising, unfavorable full utilization of broadcast resources, and reducing user experience, so as to improve the effect of advertising, make full use of it, and improve the experience.
Pending Publication Date: 2017-09-05
BEIJING QIYI CENTURY SCI & TECH CO LTD
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Problems solved by technology
[0004] In the current existing technology, the same advertising space can generally only play one advertisement. When the user needs to purchase the advertising space, he needs to purchase all the traffic of the advertising space for a period of time to play the required advertisement. This increases the cost for users to place advertisements, and it is also not conducive to the full utilization of advertising space resources on an advertising space. Moreover, only one advertisement is played in the same advertising space for a period of time, which may easily cause resistance to advertisements by users who watch advertisements. emotion, which reduces the user experience and also affects the effect of advertising
Method used
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[0057] The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only a part of the embodiments of the present invention, but not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative efforts shall fall within the protection scope of the present invention.
[0058] see figure 1 , figure 1 A flowchart of an advertisement rotation method provided by an embodiment of the present invention, including:
[0059] Step 101, obtain carousel information and advertisement order information, the carousel information includes the preset number of one or more time slices in an advertisement slot and the preset number of rotations in one or more time slices, the time A slice is a time period for playi...
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The invention provides an advertisement carousel method and device. The advertisement method comprises steps of obtaining carousel information and advertisement order information, determining numbers of lines and rows of a carousel table according to one time slice or numbers of time slices which are preset and preset carousel times in one or more than one time slices in the carousel information, recording marks of one or more than one advertisement marks that a user needs to play in a corresponding position in the carousel table according to sequences of one or more than one time slices which are purchased by the user and the carousel times in one or more than one time slices which are purchased by the user in the advertisement order information, and playing the advertisement corresponding to the mark according to the carousel table. As a result, the advertisement carousel method realizes that carousel of different advertisements can be realized in a same advertisement spot and the user only needs to buy part of traffic in a certain period of time, which reduce advertisement delivering cost and is beneficial to full utilization of the advertisement spot resources.
Description
technical field [0001] The present invention relates to the field of Internet technologies, and in particular, to an advertisement rotation method and device. Background technique [0002] With the rapid development of the Internet and mobile Internet, the promotion of products or other content through the Internet has become an increasingly common advertising model. Through the rapid spread of the Internet, the role of advertising can be rapidly expanded. [0003] With the development of business diversification, the Internet advertising business has also been further developed, and there are various forms of advertising, such as pop-up advertisements, floating window advertisements, etc. One or more ad slots can exist on a page at the same time. [0004] In the current prior art, generally only one advertisement can be played in the same advertisement slot. When the user needs to purchase the advertisement slot, he needs to purchase all the traffic of the advertisement s...
Claims
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Login to View More IPC IPC(8): G06Q30/02
CPCG06Q30/0272G06Q30/0277
Inventor 张正豪
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD