Information pushing method and apparatus

A technology for pushing information and time information, applied in the computer field, can solve problems such as insufficient utilization of user-related data and lack of pertinence of information, and achieve rich information push and pertinence effects

Inactive Publication Date: 2017-10-31
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Abstract
  • Description
  • Claims
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Problems solved by technology

[0003] However, the above-mentioned information push method only obtains push results based on the keywords entered by the user, and there may be deviations between the search results and the results that the user wants to query. There are problems such as insufficient use of user-related data and lack of pertinence in the pushed information.

Method used

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  • Information pushing method and apparatus
  • Information pushing method and apparatus
  • Information pushing method and apparatus

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Embodiment Construction

[0016] The application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain related inventions, rather than to limit the invention. It should also be noted that, for the convenience of description, only the parts related to the related invention are shown in the drawings.

[0017] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

[0018] figure 1 An exemplary system architecture 100 of an embodiment of the method for pushing information or the device for pushing information of the present application can be applied.

[0019] Such as figure 1 As shown, the system architecture 100 may include terminal...

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PUM

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Abstract

The invention discloses an information pushing method and apparatus. A specific embodiment of the method comprises the steps of obtaining user retrieval data, user order data, and time information and geographic position information of a user end; extracting a keyword set from the user retrieval data and the user order data, wherein the keyword set comprises targets which a user is interested in; obtaining candidate matching degrees between the contents of the targets which the user is interested in and the keyword set, between the contents and the time information and between the contents and the geographic position information; and based on the matching degrees, pushing the contents of the targets which the user is interested in to the user. According to the method and the apparatus, more targeted information pushing is realized.

Description

technical field [0001] The present application relates to the field of computer technology, specifically to the field of Internet technology, and in particular to a method and device for pushing information. Background technique [0002] When the user goes out for daily consumption, he may search the evaluation and reputation of some merchants on the Internet in real time through the search page of the user terminal, and then the background server of the search page pushes the search results to the user according to the keywords entered by the user, and then the user then uses the search results to Decide whether to consume. [0003] However, the above-mentioned information push method only obtains push results based on the keywords input by the user, and there may be deviations between the search results and the results that the user wants to query. There are problems such as insufficient utilization of user-related data and lack of pertinence in the pushed information. C...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/9535G06F16/9537
Inventor 杨铭李光张祎轶徐光勇刘永熊丽萍
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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