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Information pushing method and device

An information push and information database technology, applied in special data processing applications, instruments, electronic digital data processing, etc., can solve the problems of lack of pertinence in information push, insufficient utilization of information privacy level data, user media trust degree data, etc.

Inactive Publication Date: 2016-07-20
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Therefore, the existing information push technology has the problem of insufficient utilization of information privacy level data and user trust in the media, and lack of pertinence in information push.

Method used

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  • Information pushing method and device
  • Information pushing method and device
  • Information pushing method and device

Examples

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Embodiment Construction

[0025] The application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain related inventions, rather than to limit the invention. It should also be noted that, for the convenience of description, only the parts related to the related invention are shown in the drawings.

[0026] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

[0027] figure 1 Shown is an exemplary system architecture 100 to which embodiments of the information push method or information push apparatus of the present application can be applied.

[0028] like figure 1 As shown, the system architecture 100 may include terminal devi...

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Abstract

The invention discloses an information pushing method and device.According to one specific embodiment, the method comprises the steps of obtaining user information and obtaining at least one piece of candidate pushing information through retrieval according to the user information, wherein each piece of candidate information has a preset grade value attribute; determining the grade value of a user according to the user information; selecting the candidate pushing information with the grade value smaller than or equal to the grade value of the user from the at least one piece of candidate pushing information to generate a pushed information set; pushing the pushed information set to the user.By the adoption of the embodiment, targeted information pushing is achieved.

Description

technical field [0001] The present application relates to the field of computer technology, specifically to the field of Internet technology, and in particular to an information push method and device. Background technique [0002] Information push is a technology that reduces information overload by pushing the information that users need on the Internet through certain technical standards or protocols. Information push technology can reduce the time spent by users searching on the Internet by proactively pushing information to users. [0003] However, the existing information push methods usually do not consider the influence of the privacy of information on users, nor do they take into account the user's trust in the medium through which information is pushed. Usually, when the user interacts with the media that pushes the information less often, the user’s trust in the media that pushes the information is relatively low. At this time, pushing the information with a rela...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/9535
Inventor 张志勇
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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