Information accurate launching method

Abstract

The invention provides an information accurate launching method, comprising the steps that a DMP allocates an authorization code to a DSP in advance; the DSP accesses the DMP through utilization of the authorization code; the DMP checks an access request of the DSP; the DSP proposes a requirement for establishing an information issuing task to the DMP; the DMP establishes the information issuing task according to the requirement of the DSP; the DMP receives a query request sent by the DSP; the DMP matches a possible launched device list corresponding to each task established by the DSP; and the DMP returns a successfully matched task name list to the DSP. According to the method, the information is accurately launched, and the access times of a mobile user to a special target is improved.

Description

technical field [0001] The invention relates to the field of mobile Internet, in particular to a method for accurate delivery of information. Background technique [0002] The massive number of websites and information on the Internet is its source of value, but it also brings unprecedented troubles to the dissemination of information. Different from putting information on TV, users on the Internet are more fragmented. Browsing websites or using apps is very fragmented, and browsing time is also fragmented. It is necessary to hit more target audiences and increase the subsequent conversion rate of information , puts forward very high requirements on the accuracy of information delivery. [0003] Currently the most common information delivery methods are: [0004] 1. The information publisher logs in to the DSP system to deliver information; [0005] 2. When creating an information delivery task, the information publisher can choose to use DMP data for crowd targeting; ...

AI Technical Summary

Problems solved by technology

[0010] 1. Determined by the characteristics of mobile devices, even if there is user label information to identify user attributes, the mobility of the device still exists, and it is difficult for information publishers to determine the effect of information delivery;

[0011] 2. Determined by user habits, the online time and activity of mobile devices are also difficult to measure, which also brings uncertainty to the effect of information delivery;

[0012] 3. For DMP, data labeling is the core value of DMP. If DMP leaks all these label information during the information delivery process, it may bring hidden dangers in security

[0013] 4. How to strike a balance between the effect of information delivery and DMP information security is a huge challenge in the current information field

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