Landing page processing method and landing page processing device

Abstract

The invention discloses a landing page processing method and device. The method comprises the steps: obtaining a feature label, submitted by a source user, of at least one dimension of a target user;determining a visitor user of an issued landing page based on the record data of the issued landing page, and determining the behavior parameter of the visitor user who is corresponding to the landingpage and has the feature label; selecting the landing page with the behavior parameters meeting a preset condition; implanting the information of the source user into the selected landing page, and obtaining the landing page which adapts to the source user. According to the embodiment of the invention, the method can at least improve the efficiency of creating the landing page at the source userside, and improves the page conversion rate of the landing page.

Description

technical field [0001] The present invention relates to the Internet advertisement technology in the communication field, in particular to a landing page processing method and a landing page processing device. Background technique [0002] With the vigorous development of the Internet industry, Internet advertising (hereinafter referred to as advertising) has become an important way for advertisers to enhance their popularity, brand image, expand product sales and promote business revenue. [0003] Advertising creativity is a specific technical means for making advertisements, or an advertisement creation script for making advertisements, which is used to reflect the characteristics and brand connotation of the advertiser's product (or service) and promote sales. Advertising creativity determines the final presentation form of the advertisement , the quality of advertising creativity directly affects the effect of advertising. [0004] At present, a typical advertising idea...

AI Technical Summary

Problems solved by technology

[0006] In fact, it is often difficult for advertisers, especially small and medium-sized advertisers, to have the professional skills to deploy websites and create landing pages. Poorly effective landing pages directly affect the promotional effect of advertisers’ products. How can advertisers improve and create high-quality landing pages? page efficiency, thereby shortening the time consumed in the creation of advertisements, and thus maximizing the use of advertising space resources, there is no effective solution yet.

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