Advertisement injecting method and device in videos, computer device and readable medium

A technology in advertising and video, which is applied to computer equipment and readable media, and in the field of advertising, and can solve the problems of low efficiency in advertising

Active Publication Date: 2018-06-01
BEIJING BAIDU NETCOM SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In the existing video advertisement delivery method, the corresponding advertisements to be delivere

Method used

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  • Advertisement injecting method and device in videos, computer device and readable medium
  • Advertisement injecting method and device in videos, computer device and readable medium
  • Advertisement injecting method and device in videos, computer device and readable medium

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Embodiment Construction

[0102] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0103] figure 1 It is a flow chart of an embodiment of the method for placing advertisements in videos according to the present invention. Such as figure 1 As shown, the advertisement placement method in the video of this embodiment may specifically include the following steps:

[0104] 100. After receiving the advertisement request carrying the target video identifier sent by the video player, acquire the video structured information of the corresponding target video according to the target video identifier;

[0105] The execution subject of the advertisement placement method in the video of this embodiment may be the advertisement placement device in the video, and the advertisement placement device in the video may be the advertisement placem...

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Abstract

The present invention provides an advertisement injecting method and device in videos, a computer device and a readable medium. The method comprises the steps of after an advertisement request carrying a target video identifier sent by a video player is received, obtaining the video structural information of a corresponding target video according to the target video identifier; according to the video structural information of the target video and a pre-set advertisement base, generating an advertisement array corresponding to the target video; sending the advertisement array to the video player, so that the video player injects the target advertisements according to the advertisement array. According to the technical scheme of the present invention, the advertisements can be configured tothe target video intelligently, at the same time, the relevance of the injected advertisements and the target video also can be guaranteed, thereby being able to improve the advertisement injecting efficiency effectively.

Description

【Technical field】 [0001] The present invention relates to the field of computer application technology, in particular to a video advertising method, device, computer equipment and readable media. 【Background technique】 [0002] With the explosive growth of user-generated content (User Generated Content; UGC) / professional generated content (Professional Generated Content; PGC) and other short videos, short video playback platforms bear huge copyright, bandwidth, and storage costs. Under pressure, video traffic parties generally use advertisements to monetize. [0003] However, the placement of advertisements during video playback is different from the common advertisement placement during web browsing. Ad placement during web browsing can directly extract the content of the webpage as a keyword for targeting, while the information of the video is contained in the video stream and audio stream of the video file. . Therefore, how to realize the targeted delivery of advertisem...

Claims

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Application Information

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IPC IPC(8): G06Q30/02H04N21/81
CPCG06Q30/0251G06Q30/0276H04N21/812
Inventor 侯顺伟柴华黄靖博
Owner BEIJING BAIDU NETCOM SCI & TECH CO LTD
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