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Advertisement message display method and device

A technology for displaying equipment and messages, applied in the field of data processing, can solve the problems of low display efficiency and accuracy, and the inability to realize personalized advertising message display, so as to achieve the effect of improving display efficiency and accuracy, and accurately placing advertisements

Pending Publication Date: 2018-11-09
ONE CONNECT SMART TECH CO LTD SHENZHEN
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Problems solved by technology

[0003] In view of this, the embodiment of the present invention provides a method for displaying advertising messages and its equipment, so as to solve the problems of the existing methods for displaying advertising messages, which have low display efficiency and accuracy, and cannot realize personalization before customers consume Problems displaying advertising messages

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  • Advertisement message display method and device
  • Advertisement message display method and device
  • Advertisement message display method and device

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Embodiment Construction

[0032] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0033] The embodiment of the present invention obtains the face image of the target customer who needs to display the advertisement message, determines the customer attribute of the target customer according to the face image, and matches the customer attribute with each customer type to determine the customer to which the target customer belongs Type, so as to obtain the type of product that the customer type is interested in, display the advertising message of the product type to the target customer, achieve the purpose of accurate advertising, solve the existing advertising message display method...

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Abstract

The invention is suitable for the data processing technology field and provides an advertisement message display method and device. The method comprises steps that face image data of a target customeris obtained; the face image data is inputted into a customer attribute extraction model, and customer attributes of the target customer are determined; the matching degree between the target customerand each customer type is calculated based on the customer attributes and type attributes of the customer type, and the customer type with the highest matching degree is selected as the customer typeof the target customer; according to the preset correspondence table between the customer type and a product category, the product category associated with the customer type of the target customer isqueried; advertisement messages of the corresponding product category are displayed to the target customer. The method is advantaged in that the customer type can be determined without collecting buying habits of a user, the advertisement messages related to this customer type are pushed, and display efficiency and accuracy are improved.

Description

technical field [0001] The invention belongs to the technical field of data processing, and in particular relates to an advertising message display method and a device thereof. Background technique [0002] As the number of products continues to increase, in order to allow customers who purchase products to obtain the latest information about the products, merchants will display product advertisements to users. Although the existing methods of displaying advertising messages can display specific types of advertisements to users in a targeted manner, it is often necessary to collect the customer's consumption behavior or consumption habits before accurately locating the type of product the user is interested in, displaying efficiency and accuracy. The degree is low, and it is impossible to realize personalized advertising message display before customers make consumption. Contents of the invention [0003] In view of this, the embodiment of the present invention provides a...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06K9/00
CPCG06Q30/0251G06V40/172
Inventor 罗琳耀徐国强
Owner ONE CONNECT SMART TECH CO LTD SHENZHEN
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