ID data network data analysis method, device and computing device

A data analysis and data network technology, applied in the Internet field, can solve the problems of large data processing volume, a large number of ID data, and complex ID data relationship, and achieve the effect of rapid analysis.

Active Publication Date: 2019-01-18
BEIJING QIHOO TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, there are a lot of ID data in multiple businesses, the correlation between ID data is complex, and the amount of data processing is large, and different businesses have different rules for setting ID data, so it is impossible to accurately and quickly retrieve data from a large number of ID data contained in the ID data network. ID data corresponding to the same user identified in the data

Method used

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  • ID data network data analysis method, device and computing device
  • ID data network data analysis method, device and computing device
  • ID data network data analysis method, device and computing device

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Embodiment Construction

[0026] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0027] figure 1 shows a schematic flow chart of an ID data network processing method according to an embodiment of the present invention, as figure 1 As shown, the method includes the following steps:

[0028] Step S100, acquiring an ID data network including ID data and association relationships between ID data.

[0029] Among them, the pre-constructed ID data network can be obtained from the data analysis system, etc., and the ...

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Abstract

The invention discloses an ID data network data analysis method, a device, a computing device and a computer storage medium, wherein, the ID data network data analysis method comprises the following steps of: an ID data network including ID data and an association relationship between the ID data is obtained; The ID data includes user ID data and/or device ID data; According to the ID data contained in the ID data network and the association relationship between the ID data, the ID relationship data is constructed,The ID relationship data including a plurality of ID relationship pairs, each IDrelationship pair comprising: two IDs and a relationship between the two IDs; ID relational data is grouped to obtain a plurality of ID data subnets. The technical scheme effectively improves the data analysis efficiency of the ID data network, can obtain several ID data subnets accurately and quickly, and effectively divides the ID data network. The ID data contained in the ID data subnet has strong and reliable correlation relation, and can be recognized as the ID data of the same user, which is helpful to construct a complete and effective user portrait.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to an ID data network data analysis method, device, computing equipment and computer storage medium. Background technique [0002] In order to meet the different needs of users, people have developed multiple services such as surfing the Internet, shopping, ordering meals, ordering train tickets, and paying for users to choose and use. The business will set ID data for the user according to the user's account in the business or the equipment used by the user to identify the user. Based on ID data from multiple businesses, an ID data network can be constructed. Based on the ID data network, user characteristics such as user gender, user age, browsing preferences, click preferences, activity, item purchase preferences, item purchase potential, and game preferences can be analyzed. Analyze and construct a complete and effective user portrait to achieve accurate recommendations fo...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535
Inventor 马征王斌锋李晓明
Owner BEIJING QIHOO TECH CO LTD
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