Advertising copy generation method, device, equipment and readable storage medium

A copywriting and advertising technology, applied in the computer field, can solve the problem of low click-through rate of advertising copywriting, and achieve the effect of maximizing and increasing the click-through rate

Active Publication Date: 2022-06-21
WEBANK (CHINA)
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] Advertising itself is a means of publicity to convey information to the public, and it is also one of the important sources of income for many companies. However, the existing advertising platforms mainly use two methods to create advertising copywriting. One is to create advertising copywriting based on the creator's experience. The second is automatic creation based on artificial intelligence algorithms. However, no matter whether it relies on manual creation or uses machine learning algorithms to automatically create copywriting, it is impossible to know in a timely manner whether the created advertising copy meets the needs of users, which may lead to the creation of advertisements. Ad copy CTR is too low

Method used

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  • Advertising copy generation method, device, equipment and readable storage medium
  • Advertising copy generation method, device, equipment and readable storage medium
  • Advertising copy generation method, device, equipment and readable storage medium

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Embodiment Construction

[0048] It should be understood that the specific embodiments described herein are only used to explain the present invention, but not to limit the present invention.

[0049] like figure 1 shown, figure 1 It is a schematic diagram of the terminal structure of the hardware operating environment involved in the solution of the embodiment of the present invention.

[0050] The terminal in the embodiment of the present invention is an advertisement copy generation device.

[0051] like figure 1 As shown, the terminal may include: a processor 1001 , such as a CPU, a network interface 1004 , a user interface 1003 , a memory 1005 , and a communication bus 1002 . Among them, the communication bus 1002 is used to realize the connection and communication between these components. The user interface 1003 may include a display screen (Display), an input unit such as a keyboard (Keyboard), and the optional user interface 1003 may also include a standard wired interface and a wireless i...

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Abstract

The invention discloses a method, device, device and computer storage medium for generating advertisement copy, the method for generating advertisement copy includes: acquiring historical advertisement copy and an advertisement material library in a display terminal, and acquiring the source style of the historical advertisement copy; Obtaining each spare style in the creative material library, and establishing each source deep neural network model based on the source style; obtaining the click-through rate estimation model in the display terminal, and based on the click-through rate estimation model for each The source deep neural network model is optimized to obtain each deep neural network model; based on the historical advertisement copy and each of the deep neural network models, an advanced advertisement copy corresponding to each of the backup styles is generated. The invention improves the click-through rate of the advertisement copy on the premise of ensuring the reliability of the generated advertisement copy.

Description

technical field [0001] The present invention relates to the field of computer technology, and in particular, to a method, apparatus, device, and computer-readable storage medium for generating advertisement copy. Background technique [0002] Advertising itself is a means of publicity to convey information to the general public, and it is also one of the important sources of income for many companies. The existing advertising platforms mainly use two methods to create advertising copywriting. One is to create advertising copywriting based on the creator's experience. The second is automatic creation based on artificial intelligence algorithms. However, whether it is relying on manual creation or using machine learning algorithms for automatic copywriting, it is impossible to know in time whether the created advertising copy meets the needs of users, which may lead to creative advertising. Ad copy CTR is too low. Therefore, how to improve the click-through rate of the automa...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0276
Inventor 刘博陈焕超郑文琛杨强
Owner WEBANK (CHINA)
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