A method and system for evaluating, charging, selecting, and publishing advertising effects

An advertising effect and advertising technology, which is applied in the field of advertising technology, can solve the problems of uncertain transportation time, difficult effective evaluation of advertising effects, and unstable transportation routes.

Pending Publication Date: 2019-03-26
SHANGHAI HONGYAN RETURNABLE TRANSIT PACKAGINGS CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The inventors of the present invention have found that there is no scheme to print advertisements on recyclable logistics appliances at present. One of the main reasons is that it is difficult to effectively evaluate the effect of advertisements.
One reason w

Method used

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  • A method and system for evaluating, charging, selecting, and publishing advertising effects
  • A method and system for evaluating, charging, selecting, and publishing advertising effects
  • A method and system for evaluating, charging, selecting, and publishing advertising effects

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Embodiment Construction

[0097] In the following description, many technical details are proposed in order to enable readers to better understand the application. However, those skilled in the art can understand that the technical solutions claimed in this application can be realized even without these technical details and various changes and modifications based on the following implementation modes.

[0098] Explanation of some concepts:

[0099] Server: refers to a computer system that can provide certain services to other machines in the network. The object served by the server is usually called a client. The server and the client can be communicated and connected in a wired or wireless manner. In each embodiment of the present application, the server may be only one computer, or a logical server system composed of multiple computers with different functions, or a computer system composed of a computer and external storage devices and other external devices. It can also be a computer cluster, or...

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PUM

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Abstract

A method and system for evaluating, charging, selecting, and publishing advertising effects is disclosed which are capable of accurately evaluating the effectiveness of the advertisement on the movable advertisement bearing object. The evaluation method comprises the following steps: a plurality of geographic regions are preset, and each geographic region corresponds to different advertising effect coefficients; Receiving a moving trajectory of the advertisement bearing object, and determining a geographical area through which the advertisement bearing object passes and a length of stay in thegeographical area according to position information and time information of each positioning point in the moving trajectory; The advertisement effect of the advertisement bearing object is calculatedaccording to the advertisement effect coefficient corresponding to each geographical area and the length of stay in these geographical areas.

Description

technical field [0001] This application relates to the transportation field, in particular to the advertising technology on the transportation carrier. Background technique [0002] Some advertisements are sometimes printed on the bus for pedestrians on the side of the road to watch. Because the route of the bus is fixed and the driving time is relatively fixed, the audience of the advertisement is relatively easy to determine, so it is relatively easy to evaluate the effect of the advertisement. [0003] Recyclable logistics equipment is a reusable logistics container, which is used for logistics turnover of goods, and can carry solid goods or liquid goods. [0004] The inventors of the present invention have found that there is currently no solution for printing advertisements on recyclable logistics appliances, and one of the main reasons is that it is difficult to effectively evaluate the effect of advertisements. One reason why it is difficult to make an effective eva...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0245G06Q30/0254G06Q30/0268
Inventor 不公告发明人
Owner SHANGHAI HONGYAN RETURNABLE TRANSIT PACKAGINGS CO LTD
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