Method and device for expanding user interest degree group, computing device and storage medium

A technology of user interest and degree of interest, applied in market forecasting, marketing, etc., can solve problems such as unfriendly browsing experience for users, inability to accurately expand the potential scope of users, and failure to fully consider the potential needs of users, so as to improve user stickiness. Effect

Inactive Publication Date: 2019-04-02
ALIBABA (CHINA) CO LTD
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  • Abstract
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Problems solved by technology

[0009] It can be seen that although the existing recommendation exploration methods can recommend new information other than precise recommendation to users, the recommendation process is not closely integrated with users, and the potential needs of users are not fully considered, which makes it possible for the information recommended to users to be accepted by users. low sensitivity, unable to accurately expand the potential range of users, and even bring users an unfriendly browsing experience

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  • Method and device for expanding user interest degree group, computing device and storage medium
  • Method and device for expanding user interest degree group, computing device and storage medium
  • Method and device for expanding user interest degree group, computing device and storage medium

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Embodiment Construction

[0039]Preferred embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although preferred embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.

[0040] Before describing the present invention, a brief description of the concepts involved in the present invention and the mechanism of the invention will be made first.

[0041] User portrait: It is a virtual representative of real users and a user model based on a series of real data (Marketing data, Usability data). Products or service providers can outline a comprehensive prototype of real users at the data level by using effective la...

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Abstract

The invention discloses a method and device for expanding a user interest degree group, a computing device and a storage medium. The method comprises the steps of classifying the users into corresponding natural attribute groups according to the natural attributes of the users, and recommending interest degree groups which are ranked in the front and are not marked by the users or information belonging to the recommended interest degree groups to the users based on the ranking of the interest degree groups of the big data users in the natural attribute groups. Therefore, the deficiency of accurate recommendation is made up, it can be guaranteed that the recommended information can well meet the potential requirements of the user, the information hunting face of the user can be expanded, and the satisfaction degree of the user is improved.

Description

technical field [0001] The present invention relates to the field of information technology, in particular to a method, device, computing device and storage medium for expanding user interest groups. Background technique [0002] Accurate recommendation mainly obtains the user's browsing behavior data and analyzes it based on a specific algorithm, so as to recommend relevant information to users that matches their browsing behavior. For example, it is possible to construct a user portrait for the user by obtaining the user's browsing behavior data, and make precise recommendations to the user based on the user's user portrait. For example, the information application "Today's headlines" is a typical representative of precise recommendation. [0003] The information recommended to the user based on the precise recommendation method can more accurately meet the user's browsing interests, but it also limits the types of information that the user can obtain to a certain extent. ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0203
Inventor 吴伟勇
Owner ALIBABA (CHINA) CO LTD
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