Page content recommendation method and device and electronic equipment

A technology of page content and recommendation method, which is applied in data processing applications, sales/lease transactions, instruments, etc., can solve problems such as incapability of more accurate diversion, inability to comprehensively and accurately predict, and achieve precise diversion and multiple exposure opportunities Effect

Active Publication Date: 2020-05-08
阿里巴巴华南技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, "Thousands of People and Thousands of Faces" is usually generated based on information such as the user's historical behavior records. In practical applications, although the historical behavior records can reflect the user's interests and hobbies to a certain extent, some real-time generated interest may be more important
That is to say, a person's historical behavior records obviously cannot fully and accurately predict their current browsing needs, so that only "thousands of people and thousands of faces" may still not be able to guide traffic more accurately

Method used

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  • Page content recommendation method and device and electronic equipment
  • Page content recommendation method and device and electronic equipment
  • Page content recommendation method and device and electronic equipment

Examples

Experimental program
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Effect test

Embodiment 1

[0055] First of all, the first embodiment provides a page content recommendation method from the perspective of the server, where the page may specifically be an event main venue page, etc. Specifically, the page includes a plurality of different diversion granularities. Section, the section includes multiple resource bits; see figure 2 , The method includes:

[0056] S201: Collect operation behavior information performed by the user on the content associated with the target resource position during the process of browsing the page, and determine the degree of interest of the user in the content associated with the target resource position according to the operation behavior information ;

[0057] In specific implementation, the user's specific operation behavior information during the page browsing process can be recorded by the client and submitted to the server. In this way, the server can collect the user's specific target resource position in the page according to the informa...

Embodiment 2

[0074] The second embodiment corresponds to the first embodiment. From the perspective of the client, a method for recommending page content is provided, wherein the page includes a plurality of sections with different diversion granularity, and the section includes multiple Resource bits; see Image 6 , The method may specifically include:

[0075] S601: Collect operation behavior information performed by the user on the content associated with the target resource location during the process of browsing the page, and submit it to the server, so that the server can determine the user's feelings about the content associated with the target resource location. Interest level, if the interest level meets the preset conditions, determine the target granularity of the content to be recommended according to the diversion granularity corresponding to the section where the target resource position is located, and determine the target granularity of the content to be recommended according t...

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PUM

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Abstract

The embodiment of the invention discloses a page content recommendation method and device and electronic equipment. The method comprises the steps of obtaining operation behavior information executedon content associated with a target resource position by a user in the process of browsing a page, and determining the degree of interest of the user in the content associated with the target resourceposition according to the operation behavior information; if the interested degree meets a preset condition, determining target granularity of to-be-recommended content according to flow guide granularity corresponding to a section where the target resource location is located; determining to-be-recommended content according to the content associated with the target resource space and the targetgranularity; and returning the to-be-recommended content to the client, so that the client displays the to-be-recommended content according to the position of the target resource location. Through theembodiment of the invention, more accurate shunting can be realized.

Description

Technical field [0001] This application relates to the technical field of page content recommendation, in particular to a method, device and electronic equipment for page content recommendation. Background technique [0002] In online sales platforms, large-scale promotional activities within the scope of the platform are often held. The platform will provide a special entry page for this kind of promotion, which is usually called the main venue page. As the main entrance of the event, the main venue page can achieve centralized distribution. In order to achieve the above-mentioned purpose, there are usually many resource slots (pit slots) on the main venue page, and these resource slots can be used to display the entrances of multiple different branch venues. For example, the main venue page of the event may include the entrances to the sub-venues of multiple industries such as beauty, maternal and child, clothing, etc. Each major industry may also have multiple entrances to t...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q30/06
CPCG06Q30/0255G06Q30/0277G06Q30/0631Y02D10/00
Inventor 邵聪刁睿桦高汉东
Owner 阿里巴巴华南技术有限公司
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