Information pushing processing method and device, equipment and storage medium

A technology of information push and processing method, which is applied in the field of data processing, and can solve problems such as poor distribution of item resources, unreasonable item information push, and low utilization rate

Inactive Publication Date: 2020-10-27
摩拜(北京)信息技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, different users have different price sensitivities to item prices, and item information is pushed to all users indiscriminately. The item information received by some users may not match their price sensitivity to item prices, resulting in unreasonable item information push. Poorly allocated and underutilized resources

Method used

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  • Information pushing processing method and device, equipment and storage medium
  • Information pushing processing method and device, equipment and storage medium
  • Information pushing processing method and device, equipment and storage medium

Examples

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Embodiment Construction

[0071] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatuses and methods consistent with aspects of the present disclosure as recited in the appended claims.

[0072] The specific application scenario of this application is: With the development of the Internet industry, the Internet economy plays an increasingly important role in people's lives, and the competitive pressure among the Internet economies is gradually becoming apparent. Refined operation is a key factor in improving the competitiveness of the Internet economy. Among them, accur...

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Abstract

The invention provides an information pushing processing method and device, equipment and a storage medium. The method comprises the steps of performing grouping processing on a user set according toa preset user grouping feature set, obtaining at least one user subset, the user grouping feature set comprises at least one user grouping feature, and the user grouping feature comprises at least onegrouping index and at least one grouping segmentation point of each grouping index; for any user subset, determining the price sensitivity of the users in the user subset according to the user grouping characteristics corresponding to the user subset; and pushing the article information according to the price sensitivity of the users in the at least one user subset. According to the method, on one hand, the reasonability of article information pushing is improved, so that the transaction rate of articles is improved, the effectiveness of article information pushing is ensured, on the other hand, the maximization of user value is facilitated, and the article resource allocation effect is remarkable.

Description

technical field [0001] The present application relates to the technical field of data processing, and in particular to an information push processing method, device, device and storage medium. Background technique [0002] With the development of the Internet industry, the Internet economy is playing an increasingly important role in people's lives, and the competitive pressure among the Internet economies has gradually become apparent. Refined operation is a key factor in improving the competitiveness of the Internet economy. Among them, accurately pushing item information to users is an important content of refined operation. [0003] In related technologies, when pushing item information, the item information is pushed to all potential users, and users decide whether to purchase according to their needs. [0004] However, different users have different price sensitivities to item prices, and item information is pushed to all users indiscriminately. The item information r...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06G06Q30/02
CPCG06Q30/0631G06Q30/0203
Inventor 朱俊辉董钊辰肖秋娴
Owner 摩拜(北京)信息技术有限公司
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