Video-centered convergence media content recommendation method and device

Abstract

The invention discloses a video-centered convergence media content recommendation method and device, relates to the technical field of Internet, and aims to efficiently spread comprehensive contents in various forms to users through a video media center, analyze and mine entity elements and style elements contained in the video contents through an artificial intelligence means, and improve the user experience. And accurate commodity recommendation for the user is completed by dynamically associating the marketable commodities. The method comprises the following steps: integrating a multi-format multimedia content database, and aggregating content metadata information to construct a content metadata database; labeling each piece of content metadata information in the content meta-database, and forming a fusion media knowledge graph based on the content metadata information and labels; capturing entity elements and style elements in a current key frame in real time when a video is played, and searching target element information concerned by a user from the fusion media knowledge graph; and screening out candidate commodities from a commodity library according to the target element information, and recommending the candidate commodities to the user.

Description

technical field [0001] The present invention relates to the field of Internet technology, in particular to a video-centric content recommendation method and device for converged media. Background technique [0002] Converged media is a form of media that integrates the functions of various media contents, that is, to make full use of the carrier of the Internet, to integrate different media such as radio, television, and newspapers that have both common ground and complementarity, in terms of manpower, content, and publicity. Comprehensive integration of various aspects, to achieve a new type of media that integrates resources, content, publicity, and interests. [0003] An important technical basis for the development of financial media is the Internet. With the continuous development of the hardware technology of terminal devices such as personal computers and mobile phones, more and more people choose to use terminal devices such as personal computers or mobile phones to ...

AI Technical Summary

Problems solved by technology

[0007] 1. The association and recommendation based on video and for physical goods is not suitable for the general trend of the development of media content today. It is impossible to dig out more relevant content centered on video. The "bandwidth" of the recommendation process is limited and cannot Form content matrix and network, and recommended "nuclear fission" effect;

[0008] 2. Whether the user experience is improved is debatable, because recommending products based solely on video image matching will likely cause trouble to users, because product information is complicated, and many products are not actually what users want. Frequent recommendations are equivalent to frequent Playing ads that users don't want to watch will bring a very bad experience to users

Images