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Application installation conversion attribution method and device, equipment and storage medium

An application installation and equipment technology, applied in the computer field, can solve the problem of low attribution accuracy, and achieve the effect of improving the placement strategy and improving the accuracy of attribution

Pending Publication Date: 2021-11-12
BEIJING DAJIA INTERNET INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0005] The present disclosure provides an attribution method, device, device, and storage medium for application installation conversion, so as to at least solve the problem of low attribution accuracy in the attribution method for application installation conversion in the related art

Method used

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  • Application installation conversion attribution method and device, equipment and storage medium
  • Application installation conversion attribution method and device, equipment and storage medium
  • Application installation conversion attribution method and device, equipment and storage medium

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Embodiment Construction

[0043] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings.

[0044] It should be noted that the terms "first" and "second" in the specification and claims of the present disclosure and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein can be practiced in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatuses and methods consi...

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Abstract

The invention relates to an application installation conversion attribution method and device, equipment and a storage medium, and relates to the technical field of computers, the method comprises the steps of obtaining an activation instruction for installing and activating an application of electronic equipment, wherein the activation instruction carries equipment information of the electronic equipment; acquiring a device type fingerprint and a behavior type fingerprint of the electronic device according to the device information of the electronic device; and determining an attribution result of application installation conversion in the electronic equipment according to attribution rules corresponding to the equipment type fingerprint and the behavior type fingerprint respectively. Therefore, the attribution accuracy of application installation conversion is improved, and a foundation is laid for optimizing the delivery strategy of application program related delivery content and improving the application installation conversion rate.

Description

technical field [0001] The present disclosure relates to the field of computer technology, and in particular to an attribution method, device, device and storage medium for application installation conversion. Background technique [0002] Usually, the developer of an application (such as a game application) will deliver content related to the application through multiple distribution channels. Users of the application. [0003] Attribution refers to identifying and tracking the source of the installation conversion of the application after the installation conversion of the application occurs, so as to determine which distribution channel contributed to the new device of the application, for example, after the user clicks on a certain When the delivery content displayed on the delivery platform completes the installation conversion of the application, attribute the installation conversion of the application to the delivery platform. Accurately attributing app installation...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F8/61G06K9/00
CPCG06F8/61
Inventor 李冬卉郭瑜王懿明朗
Owner BEIJING DAJIA INTERNET INFORMATION TECH CO LTD
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