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Intelligent advertisement pushing method, device and system, medium and electronic terminal

An advertising push and intelligent technology, applied in the direction of advertising, transmission systems, electrical components, etc., can solve the problems that 4S stores are difficult to understand the effect of advertising, cannot obtain feedback from customers watching advertisements, and cannot play differentiated advertisements, etc.

Pending Publication Date: 2020-10-23
CHONGQING ZHONGKE YUNCONG TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, the existing advertising screens play advertisements according to pre-configured static strategies, for example, a certain advertising screen plays a certain group of advertising videos in sequence during a certain period of time
This strategy can only broadcast advertisements to the target customer group as a whole based on the previous market research, and cannot conduct differentiated advertisements according to the current preferences of different customers.
In addition, the advertising screen is usually only a one-way communication device, and it is impossible to obtain feedback from customers watching the advertisement. It is difficult for the 4S store to understand the actual effect of the advertisement.

Method used

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  • Intelligent advertisement pushing method, device and system, medium and electronic terminal
  • Intelligent advertisement pushing method, device and system, medium and electronic terminal
  • Intelligent advertisement pushing method, device and system, medium and electronic terminal

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Embodiment Construction

[0050] Embodiments of the present invention are described below through specific examples, and those skilled in the art can easily understand other advantages and effects of the present invention from the content disclosed in this specification. The present invention can also be implemented or applied through other different specific implementation modes, and various modifications or changes can be made to the details in this specification based on different viewpoints and applications without departing from the spirit of the present invention. It should be noted that, in the case of no conflict, the following embodiments and features in the embodiments can be combined with each other.

[0051] It should be noted that the diagrams provided in the following embodiments are only schematically illustrating the basic ideas of the present invention, and only the components related to the present invention are shown in the diagrams rather than the number, shape and shape of the compo...

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Abstract

The invention provides an intelligent advertisement pushing method, device and system, a medium and an electronic terminal. The method comprises the steps that face image information of a target object is acquired; performing retrieval matching on the face image information, and obtaining associated features of a target object according to a retrieval matching result; scoring each preset advertisement strategy through the associated features, and determining the playing sequence of the advertisements; according to the invention, the most appropriate advertisement strategy can be selected according to different customers, different advertisements can be played, different consumption preferences can be met in a targeted manner, and in addition, statistical data can be formed by feeding backwatching records to a merchant platform in time and used for service analysis.

Description

technical field [0001] The present invention relates to the field of computer applications, in particular to an intelligent advertisement pushing method, device, system, medium and electronic terminal. Background technique [0002] Electronic advertising screen is a way of advertising, which can realize the conversion between different forms of various information presentation modes, and can be used indoors and outdoors. It has incomparable advantages over other traditional advertisements. With the characteristics of high luminous intensity, low working power consumption, low voltage demand, small and convenient equipment, long service life, stable impact resistance and strong resistance to external interference, it has developed rapidly and is widely used in various fields. [0003] At present, taking 4S stores as an example, when customers purchase or maintain vehicles in 4S stores, they need to wait for the policy application process, vehicle maintenance, etc., and often ...

Claims

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Application Information

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IPC IPC(8): G06F16/583G06F16/538G06K9/00G06Q30/02H04L29/08
CPCG06F16/583G06F16/538G06Q30/0271G06V40/166G06V40/178H04L67/55
Inventor 周曦姚志强易渝富万珺游宇陈江豪侯延年
Owner CHONGQING ZHONGKE YUNCONG TECH CO LTD
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