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Advertisement data source evaluation method and device, server and storage medium

An advertising data and evaluation method technology, applied in the Internet field, can solve problems such as advertising data source evaluation, and achieve the effect of optimizing the delivery strategy and improving the delivery effect.

Inactive Publication Date: 2019-11-15
MIAOZHEN INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, in the related art, only the traffic generated by the advertisement data is evaluated, and the advertisement data source for delivering the media advertisement data is not evaluated. Therefore, a method for evaluating the advertisement data source is urgently needed

Method used

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  • Advertisement data source evaluation method and device, server and storage medium
  • Advertisement data source evaluation method and device, server and storage medium
  • Advertisement data source evaluation method and device, server and storage medium

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Embodiment Construction

[0047] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments.

[0048] Prior to this application, the relevant technical solution is: the server evaluates the advertisement data only according to the traffic volume of the advertisement data, which cannot accurately reflect the advertisement placement effect of the advertisement data source.

[0049] In order to solve the above technical problem, an embodiment of the present invention provides a media evaluation method. The core improvement point is: the traffic generated by the advertising data delivered by the advertising data source is used to evaluate the adv...

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Abstract

The invention provides an advertisement data source evaluation method and device, a server and a storage medium, and relates to the technical field of the Internet. The method comprises the followingsteps: determining the flow of at least one advertisement data source from monitoring data, wherein the flow of each advertisement data source is the flow generated by advertisement data released by the advertisement data source; determining quality evaluation information of each advertisement data source according to the flow of each advertisement data source; and determining a delivery evaluation result of each advertisement data source according to the quality evaluation information of each advertisement data source. According to the flow generated by a plurality of advertisement data released by the advertisement data source, the advertisement data source is evaluated; a delivery evaluation result of the advertisement data source is determined according to the quality evaluation information obtained by evaluation; the delivery evaluation result of the advertisement data source is used as a judgment basis of the delivery strategy of the advertisement data, thereby optimizing the delivery strategy of the advertisement data, and further improving the delivery effect of the advertisement data on the basis of optimizing the delivery strategy of the advertisement data.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular, to an evaluation method, device, server and storage medium of an advertisement data source. Background technique [0002] With the continuous development of Internet technology, media advertising data can be delivered through the advertising data source, thereby realizing the media delivery of advertisements. [0003] In related technologies, the advertisement data delivered can be monitored to obtain the traffic generated by the advertisement data. The traffic can include the number of clicks and exposures of the advertisement data and the identification information corresponding to the devices that click and expose the advertisement data, and determine Invalid traffic (or false traffic) in the traffic, so as to score the traffic generated by the advertising data and the identification information corresponding to each device. [0004] However, in the related art, on...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0242
Inventor 雷森
Owner MIAOZHEN INFORMATION TECH CO LTD
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