Keyword placing method and system based on search engine marketing (SEM)

Abstract

The invention discloses a keyword placing method and system based on search engine marketing (SEM). The method includes: creating channel numbers corresponding to keywords of search engine marketing (SEM); carrying out binding of relationship of the keywords and the corresponding channel numbers; regularly downloading a keyword placing effect report form given by an SEM service provider; automatically correlating the regularly downloaded keyword placing effect report form and analysis data of an enterprise on user behaviors; and optimizing a placing strategy of the keywords of SEM according toautomatically correlated information. Therefore, an effect of no need for manual data maintenance is realized, channel numbers can be automatically created in creating the keywords, binding of the relationships between the same can be carried out, the keyword effect report form given by the SEM service provider can be regularly downloaded at the same time, The keyword effect report form and the behavior data of a user on the enterprise are automatically correlated through a form of correlation between the channel numbers and the keywords, and the placing strategy of the keywords of SEM can beoptimized according to the automatically correlated information.

Description

technical field [0001] The present invention relates to the technical field of search engine marketing SEM, in particular to a keyword placement method and system based on search engine marketing SEM. Background technique [0002] Search engine marketing (SEM, Search Engine Marketing) is to use the opportunity of users to retrieve information according to the way users use search engines to deliver marketing information to target users as much as possible. Simply speaking , search engine marketing is network marketing based on search engine platform, which takes advantage of people's dependence on search engines and usage habits, and passes on the information to the target users when people retrieve information. The basic idea of ​​search engine marketing is to allow users to discover information and click to enter the webpage to learn more about the information they need. [0003] The existing keyword placement scheme of search engine marketing SEM relies heavily on manual...

AI Technical Summary

Problems solved by technology

[0005] The present invention provides a keyword delivery method and system based on search engine marketing SEM, which is used to solve the problem that the existing technology relies on manual processing, and the keyword effect report given by the search engine marketing SEM service provider and the enterprise's own user behavior It is difficult to correlate the analysis data manually, and it is impossible to judge the delivery effect more accurately, and there is no way to better optimize the technical problems of the search engine marketing SEM delivery strategy

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