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Article information pushing method, device and equipment and storage medium

A technology for item information and items, applied in digital data information retrieval, transmission system, marketing and other directions, can solve the problem that the accuracy of item information needs to be improved, and achieve the effect of improving the acquisition experience, increasing the click rate of items, and improving the accuracy

Pending Publication Date: 2021-12-07
BEIJING WODONG TIANJUN INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In the process of realizing the present invention, the inventor found the following technical problems in the prior art: after the user has browsed and obtained an item, the existing push scheme will continue to push the same or similar item to the user The item information of the item, the accuracy of the item information push needs to be improved

Method used

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  • Article information pushing method, device and equipment and storage medium
  • Article information pushing method, device and equipment and storage medium
  • Article information pushing method, device and equipment and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0034] figure 1 It is a flow chart of an article information push method provided in the first example of the present invention. This embodiment can be applied to the case where the item information of the item that meets the user's interest is to the user. The method can be performed by the article information push apparatus provided by the embodiment of the present invention, which can be implemented by software and / or hardware, which can be integrated on the device, which can be a variety of terminals or servers.

[0035] See figure 1 The method of the embodiment of the present invention specifically includes the steps of:

[0036] S110, obtains the candidate filtration item from the object to be pushed to the object to be pushed to be pushed to be pushed to the object to be pushed, and the candidate filter article is screened from the object to be pushed.

[0037] Among them, the user to be pushed to the user is a user who is pre-transmitting item information. It has been o...

Embodiment 2

[0048] figure 2 It is a flow chart of an article information push method provided in the second embodiment of the present invention. This embodiment is optimized based on the above technical solutions. In the present embodiment, optionally, when the preset exemption factor is the first user behavior, the target filtering article is selected from the candidate filter article based on the preset exempted factor, and the specifically, the acquired item obtained is acquired. Words and candidate items for candidate filtration items, according to the first user behavior, exemption from acquired items, exempted items from acquired items; the candidate items except exemplification of the candidate items other than the word words as target items, and target items The word corresponding candidate filter item is a target filtering article. Among them, the explanation of the same or corresponding terms in the above embodiments will not be described herein. See figure 2 The method of this emb...

Embodiment 3

[0059] image 3 It is a flow chart of an article information push method provided in the third embodiment of the present invention. This embodiment is optimized based on the above technical solutions. In the present embodiment, it is optionally, when the preset exempted factor is a reintegration of the user to be pushed, the target filtering article is selected from the candidate filtering article, and the specifically can include: obtaining the user to be pushed. The candidate period of the candidate item of the candidate filter is a candidate filter according to the candidate time of the candidate filter corresponding to the candidate item, and the acquisition time of the item, and the candidate filtering article corresponding to the candidate article. Whether it is a target filtering item. Among them, the explanation of the same or corresponding terms in the above embodiments will not be described herein.

[0060] See image 3 The method of this embodiment can include the follow...

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Abstract

The embodiment of the invention discloses an article information pushing method, device, equipment and a storage medium. The method comprises the steps of obtaining to-be-pushed articles and obtained articles of a to-be-pushed user, and screening out candidate filtering articles from the to-be-pushed articles according to the similarity between the to-be-pushed articles and the obtained articles; target filtering articles are screened out from the candidate filtering articles based on a preset exemption factor, the preset exemption factor comprises a recovery period and / or a first user behavior of the to-be-pushed user, and the recovery period is a time interval period for obtaining the same kind of articles; and pushing the article information of the to-be-pushed articles except the target filtering article in the to-be-pushed articles to the to-be-pushed user. According to the technical scheme provided by the embodiment of the invention, the two stages of filtering and exemption are effectively matched, so that the article information pushing accuracy is improved to a greater extent.

Description

Technical field [0001] Embodiments of the present invention relate to the field of computer applications, and more particularly to one item information push method, apparatus, device, and storage medium. Background technique [0002] With the booming of the e-commerce platform, more and more user selection lines get items, in order to enhance item click rate and user acquisition experience, the e-commerce platform will identify the items interested in users according to the user's historical browsing, and will Push the item information of the same or similar items as these items to the user, "What to browse is". [0003] In the process of implementing the present invention, the inventors have discovered that there is the following technical problems in the prior art: After the user has passed through and acquired an item, the existing push scheme continues to push the same or similar to the item. The item information of the item, the accuracy of item information push is to be imp...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06G06Q30/02G06F16/9535H04L29/08
CPCG06Q30/0631G06Q30/0201G06Q30/0202G06F16/9535H04L67/55
Inventor 张雄伟陶通赫阳王帅
Owner BEIJING WODONG TIANJUN INFORMATION TECH CO LTD
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