The invention relates to a tourist
route optimization method and
system based on group behaviors, and belongs to the technical field of tourist
route recommendation. The method comprises the following steps: collecting tourist group positioning data in real time, accurately identifying an effective staying event through a speed threshold method, and constructing a structured
data set; dynamically calculating a group preference coefficient based on the stay duration and the historical
score, and generating a
group type code in combination with age dominant attributes and occupational weighted statistics; quantifying the
rhythm control ability of the tour guide to perform hierarchical
authentication, and intelligently matching group requirements; and monitoring the travel deviation in real time, automatically triggering parameter calibration and
route reconstruction, and synchronously pushing an optimization scheme. The
system operates cooperatively through the group portrait engine, the real-time decision center and the
dynamic planning module. Through dynamic behavior modeling and a closed-loop calibration mechanism, the adaptability of route recommendation to real-time preferences of tourists is remarkably improved, the problem of travel deviation caused by traditional static planning is solved, and the satisfaction degree of the tourists is improved.